I was wrong.
I thought Maryland (and DC/Baltimore Market) was the main target and Rutgers was the add in. It was the other way around.
With Rutgers as the token local team, News Corp can offer YES Network as a bundle deal (with BTN, which News Corp also owns 49%) only. This pretty much guarantees that BTN will be part of the expanded basic cable in NY/NJ area. The added revenue from this deal will more than pay for Rutgers joining the conference.
The deal finalized today, and no, the timing is not by coincidence.
The thought of Delany working hand in hand with Murdoch does creep me out a bit...