Looks like they VASTLY oversold basketball season tickets, and thus they need a new policy since they sold 4500 student tickets and only have seats for 3000. Information found in http://michigandaily.com/sports/athletic-department-announces-new-basket...
"Students will have a 72-hour period to select individual tickets to an upcoming group of games. If a student fails to use claimed tickets to two or more games, he or she will not be eligible to claim tickets for upcoming games."
"Though he does not anticipate that students who purchased season tickets will miss out on games they want to attend, they will review an individual’s attendance to determine who will receive entry to the Wolverines’ marquee fixture against Michigan State."
I thought someone had mentioned a policy like this for football tickets that they wanted to see in the sad picture thread.
I imagine ticket holders are pretty upset by this. The ticket office is essentially selling 4500 tickets, and taking the money, but only providing 3000 tickets. One question that is unanswered is what happens if more tickets are claimed than there are seats? Is it first come first serve? Also, it's real risky to sell your unused tickets because if the buyer ends up not using it, you get punished, severely.
Seems like the ticket office didn't plan ahead well, they should've just cut off sales when they hit 3000 and moved everyone else to a wait list. But in the email they sent on April 23, they said "The deadline is May 3 at 5:00pm. Student basketball ticket policies are available at www.mgoblue.com/ticketoffice under Students. To be guaranteed a seat you should order now." Guess they couldn't do that after saying that.
Take your anger to them at @DaveBrandonAD and @HunterLochmann, or more conventional email methods.