I have seen the old ads dozens of times but they never get old. When I hear that distinctive music I stop whatever I am doing and watch.
This weekend, they are debuting a new one that focuses on Mott.
Story here, with link to the ad. I'm a big softie (and a parent to boot) so maybe it's just me, but I confess that I had to grope for a scrap of kleenex as the thing went on.