Obviously, the giant painting in the locker room has not been enough of a reminder for buckeye players to behave like productive members of society, so Urban has created these bracelets. Event + Response = Outcome. SO, if you feel like doing something shady, you should look at your wrist and snap your 33 cent bracelet. Which makes you remember that not "Everybody murders."
I guess that these are the equivalent of a "W.W.U.D.?" ( What Would Urban Do?) model.