New Adidas Night Game T-Shirt Disaster

Submitted by icefins26 on

I just stumbled on this shirt on M Den.  Are they serious?  Did they get this idea from a circa 1999 Abercrombie t-shirt?  Unbelievable.  Who would buy this?  This is appalling. 

 

RioThaN

June 10th, 2011 at 2:57 PM ^

I don't find it that ugly... Yeah not the right style if you're 35+ years old and wear a suit every day, but come one, it's a t-shirt, I wouldn't wear my Ganesha T-shirt to work either.....

dosleches

June 10th, 2011 at 2:58 PM ^

What's so bad about this shirt? It's just maize and blue with a clever/corny slogan.  Much like all of the shirts sold on this very website.

Promote RichRod

June 10th, 2011 at 3:05 PM ^

but this is crying out for another frontpage fisking.  I don't care if the topic is overdone at this point.  This is ridiculous.  I can't believe how far we have fallen (in terms of marketing/brand identity, dignity etc) since DB took over.

FieldingBLUE

June 10th, 2011 at 3:08 PM ^

IT'S BETTER WITH THE LIGHTS ON

is 1000x better than that line...I'm guessing a client (DB?) didn't "get" the first one and it was changed to be more literal and understandable. Lame.

That said, I'd never buy it. But I can see how the creative died a painful death.

Broken Brilliance

June 10th, 2011 at 3:09 PM ^

they are marketing this shirt towards employees of Famous Dave's and Joe's Crab Shack...jk

But seriously, I will admit that I still have plenty of innuendo t-shirts in my closet from high school/freshman year at EMU and I may even be caught wearing one while working out from time to time. (I'm a t-shirt packrat). I think there is a target market out there that will gobble up these shirts, to each their own in terms of style. If you don't care for it, feel free to scoff on the inside towards those who have an under-developed sense of humor in your eyes.

Soulfire21

June 10th, 2011 at 3:10 PM ^

So I guess I don't understand why people hate it.  It's a funny, innuendo saying on a T-shirt.  Very, very common this day in age.

What makes it better?  It's about MICHIGAN!

ak47

June 10th, 2011 at 3:14 PM ^

The biggest problem is its not in maize and this game should be a maize out.  Beyond that you guys need to chill out, none of this is adidas and none of this brandon.  You guys seriously think brandon is paying attention to t-shirts being sold in the m-den? I don't understand the Brandon hate here. He hired a good coach in Hoke and has yet to actually sell advertising in Michigan stadium, step back off the ledge and just enjoy the fact that Michigan is going to be back in the national spotlight for a game for the first time in a long time.

gobluesasquatch

June 10th, 2011 at 6:14 PM ^

Simple design that harkens back to an older era with the text, the helmet renderings. Yes, Maize would be ideal and the Under the Lights logo needs to go. But hey, that's about marketing and creating something visible, unique and a way to sell something new.

Again, does anyone thing Canham wouldn't do the same? He essentially did. He put the Block M on anything he could find. At the time, that was sacrilige. Maybe Maize is on the way. 

tbeindit

June 10th, 2011 at 7:30 PM ^

I was just in MDen about 15 minutes ago and this is just the first shirt of many.  To me, lame slogans, etc. don't matter much, BUT what does tick me off is that these shirts were in the following colors: blue, white, and gray.

Normally, I'd be perfectly fine, but with a 99% chance that this game will be a maizeout, it just baffles me that these shirts will not be in maize.  It's as if adidas, mden, and the athletic department want the fans to do maizeouts, but then provide all apparel in blue, white, and gray.  Our maizeouts are already weak enough!  Don't work against the cause, try to make as much apparel in maize as possible, it only makes sense, or abandon the maizeout