How does Nebraska-Iowa become "The Heroes Game"? I guess Chilren of the Corn has a copyright. Since this seems so retarded and completely made up, I wonder if this tweet from CBS is not completely accurate http://twitter.com/#!/McMurphyCBS/statuses/96915912682250241.
If these guys can claim Heroes, I say it is time to reopen the naming for other trophy games in the conference. Not sure if you have any better ideas, but there has to be a few marketing majors on the board..