Good MLive article on how much of a role football plays supporting university of Michigan athletcs, hardly a surprise, but interesting details of pricing, where revenue comes from and how it is utilized.
It's no secret that football is the real money maker in University of Michigan athletics.
But exactly how much revenue do the roughly 100 students and 20 coaches and staff in the program bring in?
Football accounted for at least 57 percent of athletic department revenues in 2012-13, which totaled $144 million, according to Michigan budget documents provided to the Board of Regents.
The storied program and its larger-than-life venue are what solidifies Michigan's place among the most profitable enterprises in college sports. Football cost about $23 million to operate in 2012-13, meaning it fed more than $58 million into Michigan's other 30 varsity teams.
The $82 million haul doesn't count indirect revenues, such as sponsorships, licensing and advertising agreements — which totaled $22.5 million that year — primarily made attractive by the football and basketball programs.