Michigan to...Nike?

Submitted by Nard Dogg on

A friend of mine just texted me that a huge "GO BLUE" Michigan sign with the Nike logo has been put over the Nike campus gym. Is a Michigan to Nike deal done?

Lakeyale13

May 9th, 2015 at 3:56 PM ^

I am a soccer lover, so Adidas has always had a place in my heart, but Nike just connects and resonates with the youth of today. From the shoes that my teens wear (kobe's, Durants, CP3, Free runs, etc) to the dry fit / combat clothes they sport. The youth of today vote for Nike with their wallet and lifestyle. Hope UM takes that into the value of the brand...especially since Michigan hasn't necessarily been high on the "Cool Factor" for the last 7-8 years. I would not be too disappointed with Adidas again, but from what I have seen from Under Armour, I would be crushed. They try WAY TOO HARD to be edgy and cool. Maryland's uniforms look like Rainbow Bright puked on them (80's cartoon reference).

gord

May 9th, 2015 at 3:57 PM ^

No one is analyzing the yellow?  Is it "maize" enough?  Why the white swoosh?  This looks like it took an intern 15 minutes to design.  Weak effort overall.

rururufus

May 9th, 2015 at 4:20 PM ^

I would think if you post it on Twitter with the original posters picture you should at least credit him WD and not make it look like you "broke" this "story"

OMG Shirtless

May 10th, 2015 at 8:45 AM ^

It's obviously too late now, but it's common courtesy to give credit in the original tweet. That way people know the source when the tweet gets tossed all over the internet.   You used the TeddyBlanks/UofMDieHards method.  Don't be TeddyBlanks or UofMDiehards.  

BlowGoo

May 9th, 2015 at 7:33 PM ^

Maybe we should have a camp that allows all sports gear manufacturers from around the country at all levels come and demonstrate their capabilities, just for love of thr game.

Schrödingers Cat

May 9th, 2015 at 8:56 PM ^

The swoosh looks photoshopped to me. Probably wrong but it looked funny at first glance. I could care less at this point, it's not like they're asking me for input and I'll still buy apparel Michigan apparel anyway.

Trobdcso

May 9th, 2015 at 10:03 PM ^

Today at my club with a semi high Nike guy, and he said UA is paying massive contracts, and that he expects UA to make a huge pitch to get as many Big Ten teams as possible. With Maryland being part of the B10 now it kind of makes sense.

Umich97

May 9th, 2015 at 10:31 PM ^

When I think about all sports, suddenly, Nike is the obvious choice. I don't want UA or Adidas if I'm playing every sport. As a fan it's not that big of a deal honestly, but as an athlete...there are some sports Adidas and UA just don't do very well.



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gord

May 9th, 2015 at 10:46 PM ^

I doubt UA makes all of the smaller sports use all UA clothing, shoes and equipment if they can't provide a quality product.  Nike might do that so it's a double edged sword for the smaller sports.  Nike might make the golf team use Nike clubs and the wrestling team wear Nike shoes whereas UA might tell those teams to use whatever they want.  Not sure how it's working at the UA schools right now.  If they are smart they would just plaster their logo on all of the clothing items and let the teams wear any brand of shoe they want.  Nike makes pretty much everything by now and they aren't the best at a lot of things.  Asics and Saucony make great running shoes.  UA should tell the track team they can wear those shoes but they make the uniform.  Nike would never allow that.

Real Tackles Wear 77

May 10th, 2015 at 12:23 PM ^

For a lot of smaller sports the UM teams are outfitted by a sport-specific brand and Adidas makes the team gear, warmups etc. For instance the swimmers wear speedo suits, wrestlers singlets are made by Cliff Keen athletic and so on. I believe that would remain the case even if we switch back to Nike.

ThereWillBeNoHugs

May 10th, 2015 at 12:13 AM ^

I still have a Nike hat from 1999 that I bring out of retirement on occassion. It's tore up like Pamela Anderson over the years; unlike her however, it still looks good. I haven't bought one thing from Addidas since this softball glove that my ex-gf bought me in 2007. It was crap and my hand paid the price because I didn't want to speak up about the quality. When she wasn't at a game, I would put my old glove on without even thinking twice. Somebody actually ended up stealing it out of my car lol. Well, one man's problem is another man's problem, right?

Anyway, that glove told me a lot about Addidas and I haven't been tempted to drop any of my money on their stuff since Michigan switched over. I'm not a fan of Under Armour either. Some of their stuff looks/feels alright, but I have never been impressed enough to buy anything they make. It's just one man's opinion. :)

By the way, this is my first post. It's nice to meet fellow Wolverines and Michigan fans. :)

CoachBP6

May 10th, 2015 at 1:19 AM ^

I'd be fine with Nike or Under Armour. UA wouldn't mess with the look and Nike would have phenomenal apparel.

MichiganMAN47

May 10th, 2015 at 1:41 AM ^

It is acceptable for football.

It is so far below par on basketball it's not even funny.

I'd much rather stick with Adidas than go to UA. I'd prefer we went back to Nike though.

the Glove

May 10th, 2015 at 1:50 AM ^

I just want the adidas curse to be over. They've been bad ever since they've had adidas. I'm not superstitious I'm just viewing a correlation.

Ronnie Kaye

May 10th, 2015 at 12:38 PM ^

That is total superstition. What would the correlation be? Recruiting is all it could be and that department has far outpaced results, at least in football.

I don't want Adidas back because of uniform designs that were not only ugly but totally unimaginative (with the added stupidity of yellow-on-white and yellow-on-yellow jersey numbers). Also the fact that basketball players had to leave the game and switch to a nameless jersey with a random number on it FOUR different times in one season after their original jersey ripped.

Adidas has been a trainwreck in every category outside of the fat paycheck they provide. I think Jim Hackett probably agrees.

karpodiem

May 10th, 2015 at 1:31 PM ^

I stopped buying Michigan gear from Adidas a few ago - I bought my basic ('Michigan Football / Michigan Basketball') t-shirts in 09. They are probably due to be replaced but I am over adidas and the whole era from the 07'-'14 seasons.

UA is a solid entrance into the apparel game, but they are no Nike, with respect to NIke's solid construction across their entire portfolio. Nike is a way different company now than what they were 10 years ago, they have really upped their game with respect to customer satisfation, having law abiding/safe manufacturing practices and facilities, and investing in new material research and development.

Their stock is at an all time high - there is too much at stake for them to cut corners, and they don't want to mess up a good thing. They are printing money at this point, pretty much at the top of their game.

Please, please let us go back to Nike. I would buy at least $300-400 worth of replacement Michigan gear (t-shirts, hoodies, pullovers, polos, etc.)

In the conversations I've had with fellow alums, I know there is a lot of pent up demand/money waiting for Nike to come back.

Key point - We do not need to have the biggest $ deal in CFB. We only need 75% (4.5mil?) of what we had with adidas, and the increase in apparel sales will make up the rest for the AD's revenue.

gord

May 10th, 2015 at 2:01 PM ^

It looks like UA lets athletes wear whatever shoes they want.

Maryland wrestler with UA uniform and Nike shoes...

Volleyball wearing Mizuno shoes.

Wouldn't this be the best of both worlds?  The small teams can choose the best shoes for their sport and not just Nike (which doesn't make the best products for many sports).

timmons15

May 10th, 2015 at 2:07 PM ^

Under Armour had this for us...I'm probably with the majority and would like to see us move from Adidas but we'll see how this plays out as I'm sure Adidas is going to throw us a ton of money!

 

Blue Carcajou

May 10th, 2015 at 3:13 PM ^

It'd be much more appropriate if this ad said "PROTECT THE BIG HOUSE." But I digress... Someone said on the 247 that Harbaugh is a Nike guy so it'll be an uphill battle for Adidas. I don't expect us to be back with them. No matter how much money they throw at us I'd be willing to bet double that amount that Hackett is going to go with the brand the (football) athletes prefer most... Which is Nike.

Junior18

May 10th, 2015 at 5:05 PM ^

For what it's worth...

I still have some friends in the equipment dept, and they've told me on several occasions that the players (football, baseball specifically) HATE the adidas gear they're issued.

If you look at pictures of many of our more prominent athletes, you'll see them all wearing Nike when not in uniform (or practice gear).

You'd be silly not to think the gear players get has at least a minor impact on recruiting; more young athletes prefer Nike. Although tough to quantify exactly how much it helped, Oregon basically being Nike U. certainly seems to have helped them.

Here's hoping all this Nike talk is true. It certainly wouldn't hurt us.