Michigan to...Nike?

Submitted by Nard Dogg on

A friend of mine just texted me that a huge "GO BLUE" Michigan sign with the Nike logo has been put over the Nike campus gym. Is a Michigan to Nike deal done?

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Alton

May 9th, 2015 at 2:37 PM ^

Why would Nike do that if the deal is done?  It's a sales pitch.  Michigan will be getting a lot of sales pitches in the next several months.

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93Grad

May 9th, 2015 at 2:40 PM ^

I wonder if these negotiations had an effect on Jaylen Brown. Normally that would sound like a crazy thing to say but it is also an unfortunate reality in hoops recruiting. Btw- I am not implying sour grapes or that we should not be out negotiating with other companies.



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ghostofhoke

May 10th, 2015 at 11:35 AM ^

Who the fuck cares? There are plenty of guys who are covered by one company or another. Find another fucking guy if the company makes or breaks a recruits recruitment. Jesus Christ. You really think the school gives two shits what some unproven 17 yr old says about their athletic sponsorship deal? Give me a freaking break. Yeah, Jaylen Brown is going to sway the athletic department when it comes to a billion dollar package. Okay.



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ghostofhoke

May 10th, 2015 at 11:40 AM ^

And if Maryland's shoe contract was a deciding factor, it sure sounds like there were plenty of legitimate other factors involved. And if you think these decisions are made solely on athletic sponsor then clearly you either don't follow recruiting or have any idea what the hell yours talking about. http://www.baltimoresun.com/sports/terps/tracking-the-terps/bal-diamond…



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That's Just Kramer

May 9th, 2015 at 2:46 PM ^

Expiring at the end of July 2016.

Actually it may have to be sooner than that. U-M is now entering a unique window in the contract, able to re-up the contract with written confirmation for five years at the same terms by July 31, 2015. If not, the contract is scheduled to expire on July 31, 2016. The contract also stated that beginning Sept. 1, 2014, U-M had 90 days to meet with Adidas to "negotiate in good faith the renewal." Because Hackett is discussing this now, it's assumed nothing came of those discussions, if they occurred.

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pz

May 9th, 2015 at 5:09 PM ^

They should know better... check the official school logo guidelines. Guessing they just dug into their 90's files to print this up?

Also, the use of "those who stay.." doesn't really make sense in the context of wooing us to switch apparel providers.

Personally, I want a Nike deal, but this is not a good start for them.

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Michigan4Life

May 9th, 2015 at 3:37 PM ^

plenty of schools (if you follow them in social media) use other school's logo, but it has to be the correct logo.  As long as you use the correct logo without using it for profit, you're fine. In this case, Nike screwed up by not researching the school logo.  You have to know that Michigan no longer use spilt M.

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PhillipFulmersPants

May 9th, 2015 at 4:54 PM ^

conscious about their own stuff, this bit maddening. I've dealt with them via my employer -- they are a client of my company's and their usage of their brand identity and logo mark is so carefully controlled -- it is  disappointing that they didn't get that part right for a prospective client of theirs.  

We pitch businesses all the time and knowing our targets' current identity usage is just kind of elementary stuff, and you got to know prior to going to meet with them or you risk looking foolish and at the very least poorly prepared.  

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Ty Butterfield

May 9th, 2015 at 2:57 PM ^

I am sure Under Armour or Adidas will pay more money but I think Nike would really help with basketball recruiting.

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clarkiefromcanada

May 9th, 2015 at 4:33 PM ^

The UA stuff for Temple (which I buy in volume as a alumni though not in quantites that you buy Michigan gear), Northwestern and of late ND is excellent. Good quality, fits correctly, lasts for years and is huge with the young people (except you, WD, except you).

 

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That's Just Kramer

May 9th, 2015 at 10:07 PM ^

It's apparel for working out and high school football. Do they even make basketball shoes? Kids being recruited for basketball care a lot about that. I've never even seen Under Armour hockey stuff, at least Nike and Reebok(owned by Adidas) have been involved with the NHL. To me going to Under Armour would be a huge mistake. The only reason Notre Dame switched to them, was because they got the most valuable apparel contract in the history of college sports. Also, Under Armour generates very little revenue outside the US and is pretty much nonexistent from a global point of view.

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FieldingBLUE

May 10th, 2015 at 9:08 AM ^

Similar for baseball...but the majority of their equipment is simply rebadged from successful manufacturers. UA Baseball helmets and catchers gear are all made by All Star slapped with a UA logo and price hiked 30%. I'm sure the same or similar is true for other items they "make." While it's not as authentic it's better to provide solid equip if you don't make it vs crap you aren't good at making being sold bc you tried .



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ak47

May 10th, 2015 at 10:22 AM ^

Under armour had faster growth than nike in it's first decade of existence. Steph curry wears under armour basketball shoes, so yes they exist. Under armour is also starting to expand internationally as they are outfit providers for Tottenham in the British premier league. Buster posey wears under armour baseball gear. Your opinions are pathetic, based in no facts and add nothing to the discussion.

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