Michigan season-ticket sales reach nearly 90,000, student tickets rise by 6,000

Submitted by bluebyyou on

Per Mlive.com - the title says it all.

http://www.mlive.com/wolverines/index.ssf/2015/07/michigan_tickets.html…

Between the Nike contract, which Harbaugh's hire had to impact, and the increased ticket sales, Harbaugh's hire will turn out to be a bargain.

According to a university press release Thursday, Michigan's brisk ticket sales have added over 6,000 students in student ticket sales, helping to push its total season ticks told to 89,795. The figure marks the most season tickets sold since 2012.

For comparison's sake, 89,795 seats is larger than every college stadium in the country except 11. Michigan Stadium's capacity of 109,901 is of course the largest in the country.

Per U-M, Michigan students have claimed 17,899 season tickets, a 54.3 percent rise from last year's season ticket sales of 11,597. The boost is sales is a marked upshot following a string of problems surrounding student tickets and attendance in recent years.

Yostbound and Down

July 16th, 2015 at 10:52 AM ^

Count me among the 6,000! Although, I will say, my seating assignment leaves something to be desired. Will earn as many points as possible to get a good spot next year.

Football season tickets were a no brainer. I bought hockey ones as well, seemed a little steep as there may be the odd couoIe of games I  have to miss.

M Gulo Gulo

July 16th, 2015 at 10:52 AM ^

It's truly great to see Michigan regaining its prominence. I am so pumped for the season really looking forward to heading to the Big House this fall! Go Blue!

DarkWolverine

July 16th, 2015 at 11:03 AM ^

Student Ticket Sales Are Disappointing
With Harbaugh, lower student ticket prices and a great home schedule, very surprised we only have 18,000. We have had quite a few years at 21-22,000. Hope that this number for students continues to rise as Harbaugh works his magic.



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the real hail_yes

July 16th, 2015 at 11:13 AM ^

IMO this is the result of incoming students not feeling like football tickets were a must... In the early 2000's everyone wanted tickets (and they were much, much cheaper) so the rest of the herd would get them because it was the thing to do.

As the team got worse and there were always student tickets available for free or at least below face there was no incentive to buy the whole package. Hopefully this trend has completely reversed and those days are in the past.

bronxblue

July 16th, 2015 at 11:37 AM ^

Not sure if you've been around recently, but the football seasons weren't necessarily destination viewing for most fans.  Plus, and I didn't realize it because I haven't bought student tickets in over decade, they got quite a bit more expensive.  It's going to take some time to get that goodwill back.

Lampuki22

July 16th, 2015 at 11:27 AM ^

so with this uptick vs. what would have happened with another coachnot named Jim Harbaugh, and the Nike contract,  how many times over has JH repaid the University for his contract just in year 1?   

Guarantee neither Nike nor the uptick in ticket sales occurs if anyone else is at the helm. 

sadeto

July 16th, 2015 at 11:54 AM ^

I figure the difference between Harbaugh's salary and Hoke's salary requires about 6,000 additional ticket sales per home game, given UM's claim that each home game nets over 6M in revenue from ticket sales. So he's more than paid for himself in ticket sales alone. 

DarkWolverine

July 16th, 2015 at 12:15 PM ^

Be Careful of Math
Student tickets are loss leaders with no PSL, so you could actually only break even or even lose money. In the short term I don't think season ticket revenue will pay the new salaries, especially if student tickets increase further to the previous levels of 22,000 tickets. Hoover, it has now been a few years with no ticket increase. So, I think the AD will capitalize on Harbaugh(and a more successful team) and raise prices. That is where Harbaugh will pay off big time.



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sadeto

July 16th, 2015 at 1:54 PM ^

"Be Careful of Math"? Be careful of your assumptions - that the increases reported are only students. And be careful of your reading - I wasn't referring to the overall student increase of 6,000, I'm saying it would take 6,000 extra sales per game to pay for Harbaugh. The article cites nearly 5000 new season ticket holders off the waiting list - not students. I'm simply going off of average per seat revenue as reported by the AD, not breaking it down by student or not. It doesn't matter as long as there is an overall increase in ticket sales and a decrease in the number given away. We won't truly know until after the games are played but based off these early numbers we should see overall increases great enough to more than pay for Harbaugh. 

In a nutshell, based off of early season ticket sales and individual game sales, Harbaugh has more than paid the salary difference. 

 

DarkWolverine

July 16th, 2015 at 3:28 PM ^

Total Season Tickets are the Same as 2012
The total season tickets of 90,000 for 2015 is not a record for recent years. So, that means there are 23,000 tickets for single games. That says there is no waiting list, otherwise why not sell 95,000 season tickets? The big money is making sure the luxury boxes and Club seats are full and Harbaugh has very much helped strengthen interest there. 4 Club seats can cost $12,500 or more and suites are many times that. The big return on Harbaugh will be when the AD increases season ticket prices and PSL's, which will happen when success happens on the field.



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DarkWolverine

July 16th, 2015 at 3:17 PM ^

Lower Costs for Our Students
To maximize attendees of the students hopefully gaining their longer term commitment to buying season tickets and paying Seat Donations after they graduate. A delayed loss leader strategy. I am a retired alum, season ticket holder and donor. I would be happy to pay more to maximize the students attending by lowering costs to them. But, only if there was a way to make sure only our students used the tickets.



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MLaw06

July 16th, 2015 at 11:24 AM ^

Also helps that our schedule this year has both MSU and OSU.  It's going to be interesting with the every other year thing.  Next year will be PSU and Wiscy, but I'm not sure if those will have the same value. 

Avon Barksdale

July 16th, 2015 at 12:26 PM ^

He really can't fix that. The Big Ten has said Michigan will play MSU and OSU on the road every two years. That's not his call. The only thing he can do is hope Penn State is good, hope we draw good Nebraska/Wisconsin teams at home in even years, and add a solid non-conference foe at home like Arkansas in even years.

2016 wasn't his doing. It will be pretty bleak if neither Colorado or a team like Maryland steps its game up to 9-3 caliber.

MLD Woody

July 16th, 2015 at 11:29 AM ^

I'm still bitter about my Sr year, when we switched to general admissions for a year. It ruined the great seat I was working towards. Then, a year later, they realized how terrible it was...

umbig11

July 16th, 2015 at 11:34 AM ^

Anyone else surprised that this game was not a bigger draw? Strong tradition, pretty strong team, Heisman hopefull QB and very likely a 3:30 game. As was previously reported, all tickets are sold out for Michigan's home games against Michigan State and Ohio State, while scattered single tickets remain for Oregon State, Rutgers and Northwestern. Games against UNLV and BYU still have more readily available tickets.