Pretty cool idea, it ties in with a contest that the Michigan football twitter page is doing.
So which part of it is tacky? Obviously, most people don't like the #. Would everyone be cool with a simple 'Go Blue' on the field? Would any other slogans be okay on the field?
Anything in twitter-speak is tacky on its face. Hashtags have no place in the Big House, let alone on the field. A simple "Go Blue" would of course be significantly less offensive to the senses, although writing much of anything on the field still makes me less than joyous.
Let's quit trying to update with this kind of bullsh#t and be content with the way things are... this is Michigan fergodssakes
...AOL Keyword: goblue
I completely agree
There, now the teens will understand what you said.
hey whatever the recruits like I like.
Seems like Sugar Shane does:
Is there anything happening on google+? or am I the only person who still uses that site?
We must preserve the sanctity of "The Motts Spring Game Presented by PNC Bank."
Well we may as well replace the wings on our helmets with QR codes.
Hmmmm... they could put a gigantic QR code on the Hokatrons, so you could get the video streamed into your smartphone, along with other game info.
but "Hold the Rope"
There'd be mass insurrection in the streets. Ann Arbor Torch & Pitchfork would have to set up sidewalk carts outside Brandon's office.
Just imagine if people would stop bitching about how Rodriguez is a tragic victim and moved on already.
I don't mind it. It promotes nothing but the school, which is what matters. It's not a corporate logo or an advertisement or anything like that.
Kinda promotes Twitter.
I knew someone would say that, but I completely disagree. Everyone who wants to be on twitter is already on it, and no one will read that hashtag and start using twitter because of it.
Saying #GOBLUE promotes twitter is like saying a Nike ad promotes wearing shoes. No, people already wear shoes, Nike wants them to wear Nike shoes. People are using twitter, we might as well have them use it for Michigan's benefit.
...It sounds like they're going all out: Twitter contests and a Twitter feed during the game. Yes, it's focused on pure promotion of Michigan football, but at the same time, it's indirectly promoting Twitter and Twitter usage. There's no side stepping that. And yes, people will absolutely join Twitter over this as well as go on Twitter more than they normally do. This is the closest thing to promoting Twitter as you can get without saying "We're promoting Twitter!"
Agree to disagree I guess. I don't see why M would have any interest in promoting Twitter, just promoting Michigan on Twitter.
I also see this as analogous to any organization saying "Like us on facebook." That doesn't promote facebook, because the only people who will do it are regular facebook users. But it does promote the organization, through facebook.
Like I said before, it's an indirect promotion of Twitter. With your example, like it or not (no pun intended), a company saying "Like Us on Facebook" is in a way, promoting Facebook. There's no logical way you can prove otherwise.
Like you, I do think Michigan is doing it for themselves only, and I'm not saying Michigan is overtly marketing for Twitter, or that they even give a rat's ass about Twitter. All I'm saying this is akin to me driving to work in a Dodge. I'm only concerned with getting to work on time, but at the same time, without realizing it, I'm promoting Dodge while doing it. That's all.
So, you're right, I'm right, we're all right. End of story.
This is supporting Twitter in the same manner watching a video on mgoblue.com supports the company that created the video player, or buying box seats at Michigan Stadium supports all of the companies that helped built them.
I believe it's all a plan to promote the brand with increased social media buzz
No problem with it at the Spring Game...but if I see that damn hash tag on the field during the regular season...BOOM!
POUND GOB LUE!
POUND GOB LUE!
POUND GOB LUE!
They must have meant Gob Bluth! Trying to keep the characters down i suppose.
I wonder if Mark Hollis will be on the live twitter feed.
It's obviously being done to raise some kind of awareness or get attention. In which case, doing it during a real game would make much more sense.
Frankly, it wouldn't surprise me if this starts showing up on the uniforms as well as playing surfaces.
Perhaps we need to start reminding President Coleman & the Regents that Brandon is the athletic director, not the marketing director.
Maybe the marketing director thought of this....? Not everything the athletic department does comes from Brandon himself.
As a student, I am typically fine with the changes (see: piped in music, uniforms, etc.) but this is going too far. This is ruining the aura of the Big House.
And all of the advertisements for the spring game, Big Chill, and Winter Classic haven't?
Either way, it's way better than the ad that continues to show up on the left side of mgoblog. I didn't know my interests were so easily interpreted by the internet marketing gods...
Aside from not really liking the idea that twitter must be in every part of my life, I think it's just plain tacky. As long as it's just the spring game, whatever...
If this is just for the spring game festivities and following lax match then I'm ok with it. That way people will tweet about the lax program and get the word out there. If its there against Air Force then I'll have a bone to pick with someone.
Now Trending: #Lame
I didn't even really like seeing the #BEATOHIO hashtag on the scoreboard during The Game. Now, hearing the entire stadium chanting the same, that was cool
I'm totally good with it. It's one thing to want to uphold tradition - it's another to pretend like you're not living in the present.
People are going to tweet about the game. They already use the #GoBlue hashtag. Why shouldn't the University own it?
Of course, I'm biased - I work at a digital advertising agency...
It would look pretty cool if it didn't have the hashtag in front of it. If it just said GoBlue then I wouldn't mind even seeing it permanently.
when "hash" used to be associated with "bash" rather than "tag"
I hate this.
In retrospect, it would have been cool if they put #beatohio on the field for the ohio game. Just as a special occasion though, kinda like the UTL uniform. Nothing permanent though.
No, it wouldn't have been cool. It would have been lame. Not as lame as the Pro Combat unis Ohio has worn a few times for The Game in the past few years, but lame nonetheless.
Alright, maybe "cool" isn't the right word. But I mean #beatohio was trending nationally before the game; the crowd in Maui was chanting "Beat Ohio" when Michigan played; and it was obviously chanted throughout the ohio game. That was the theme of the game and it irked the ohio fans being called ohio. Seeing it on the field would have just irked them even more. Maybe "funny" is a better word than "cool". It would have been fine for a one game experience at ohio's expense.
the funny thing is normally cell towers are so conjected during a game, no one will be able to twitter anything from there phones.
they are aren't they? I heard they are having cell providers bring in mobile towers on game days. wasn't it better this past year?
"from them there phones"?
Little by little, they're warming us up for ads in Michigan Stadium come ~2014. Let's call it what it is.
The AD has already hansomely paid off your favorites, the Children of Yost in section 17, to run around the 2012 football games completely covered in PNC debit cards and hot slabs of Arby's Roast Beef. Best stadium ads EVER!!!
obviously /s, but didn't want to risk giving you a heart attack due to an aggrevated case of kids on your lawn.
LOL DEAL WITH IT
With how much you bitch and moan about ticket prices going up, I would have thought you'd start warming up to the idea of advertising considering the millions and millions of dollars that the Athletic Department is losing by keeping advertising out of the stadium..
Only on mgoblog would people be mad about this...
our fearless leader Brian has said this before: give them an inch, they take a mile.
As a poster above said, all this is slowly warming everyone up to ad's being plastered around the Big House and a little furry cartoon Wolverine running out onto the field during halftime pushing a shopping cart full of the other teams mascot and if he runs the 40 in under 10 seconds everyone in section 34 gets a free Domino's pizza!
eff that shit
I'm not totally against them doing things of this nature, I mean embrace technology (this isnt ND where the scoreboards are pre 90's tech fergodsakes) but at somepoint football is football and I dont need no more junk ad's in my life aka any pro/minor league game.
It's just the spring game.
You mean the Mott Spring Game presented by PNC Bank?
The Mott Spring Game presented by PNC Bank or the Spring Game that costs twenty bucks. You'd bitch about it either way.
I'm fine with the GOBLUE, but if I see a Rotel logo come September, someone's getting a nasty letter.
For the record, I spent 15 years of my life in advertising, selling my soul to the devil day in and day out. Advertising is the root of all evil. But I don't have to tell you all that.
Twitter and hashtags are here to stay. All for embracing the new social media
I bet the MySpace guys thought the same thing....
would have been irate with Fritz Crisler for changing the Michigan helmet to the winged design.
Eff Twitter. I just hope Michigan Stadium updates its relationship status before the spring game.
As long as it says Go Blue, fine with me.
Aren't they going to have to line the field with Lax lines?
I think it's had the lines for a while now this spring, actually. Saw a picture somewhere...
"We stared at the sun until our eyes melted. And that's the way it was AND WE LIKED IT!!"
I'm so over the #. It's for twelve year olds on twitter talking about dub step the way I see it.
We show that we are aware of the existence of technology and get a little more maize on the field. [shrug]
If it just said Go Blue with no hash tag on it, I would like it because it would be unique like Tennessee's checkerboard endzone or Bear Down painted on Arizona's field.
Some real reactionaries.
Initially upon reading this I felt somewhat resistent, too.
But... let's just consider for a moment that the powers that be for Blue might not be drawing these ideas out of a hat or elsewhere... This could represent yet another way that we are the Leaders.
Surely no one is surprised with our Fearless AD (tm) at the helm?
No biggie for the Motts / PNC Spring Game. But no thanks for the season.
Though if he gets tough and gives us a choice, that or the mascot...
You little bastards better stay out of my begonias...
An even crappier idea would be to put the #goblue on the helmets instead of the wings.
Or using kids in wheelchairs plastered with advertising slogans for tackling dummies.
If it ain't broke....
The field was just fine without this. I absolutely HATE the hashtag on the field.
HEre is an interesting article i found on a website i frequent. http://sporttechie.com/2012/04/26/goblue-trending-114/
I like that we are one of the first to do this and as always the leaders and best.
No photo credit to MVictors in that article? Bushleague.