The Center for Campus Involvement posted the following on its website:
"Michigan students are invited to open the football season in the Big House for a Go Blue Pep Rally on the field and to watch the first away game! Experience the Michigan tradition of our stadium, cheer on Maize & Blue, and have fun with multiple activities and free food as the Wolverines tackle the Crimson Tide in Texas. Be sure to bring your MCard for entry. Let's Go Blue!"
Edit: more details here, thanks Captain Blue: