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The Michigan Difference - New Ad(s)

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September 1st, 2011 at 12:29 PM
#1
M-Wolverine
M-Wolverine's picture
Joined: 10/04/2009
MGoPoints: 42199
The Michigan Difference - New Ad(s)

http://www.michigandifference.org/

Set to premiere during the Western Game this weekend, they have new extended and short versions of their new ad.  I love these things.

http://www.michigandifference.org/tv/tv.html

Whoever thought "Victors" and "xylophone" was thinking outside of the box, but they nailed it.

If they get it up on their YouTube site, I'll see about embedding it. (or if one of our video experts can figure out how to get this video in, be my guest and show me up. Again).

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September 1st, 2011 at 12:41 PM
#2
1464
1464's picture
Joined: 06/21/2010
MGoPoints: 36385
Whoever thought "Victors" and

Whoever thought "Victors" and "xylophone" was thinking outside of the box, but they nailed it.

Unfortunately, that may have been poached from an OSU commercial.  They have Carmen Ohio on a xylophone for one of their newish ads.

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September 1st, 2011 at 12:44 PM
(Reply to #2) #3
ijohnb
Joined: 09/21/2009
MGoPoints: 51836
Michigan

has been doing that for years.  2006 were the first ones I believe.

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September 1st, 2011 at 12:47 PM
(Reply to #2) #4
Tacopants
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Joined: 07/06/2008
MGoPoints: 2714
The hospital Michigan

The hospital Michigan Difference ads have had the xylophone victors since 2009.  How recent was that OSU ad?

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September 1st, 2011 at 12:48 PM
(Reply to #2) #5
joeyb
joeyb's picture
Joined: 10/12/2008
MGoPoints: 14048
All of the Michigan

All of the Michigan Difference ads that I can think of have xylophone in them; they just used them as intro for the violin playing The Victors.

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September 1st, 2011 at 1:28 PM
(Reply to #2) #6
FabFiver5
FabFiver5's picture
Joined: 09/24/2008
MGoPoints: 1869
You're hearing the marimba in

You're hearing the marimba in the Michigan Difference commercials, but let's not argue over petty percussion instruments.

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September 1st, 2011 at 12:41 PM
#7
ijohnb
Joined: 09/21/2009
MGoPoints: 51836
Those commercials

are fanstastic.  Big, big fan.

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September 1st, 2011 at 12:46 PM
#8
uofmUT
Joined: 02/18/2009
MGoPoints: 73
Is it ok

for a Michigan Man to cry?

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September 1st, 2011 at 12:49 PM
(Reply to #5) #9
joeyb
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Joined: 10/12/2008
MGoPoints: 14048
Football is a tough, tough

Football is a tough, tough man's sport.

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September 1st, 2011 at 1:19 PM
(Reply to #5) #10
CarrIsMyHomeboy
Joined: 06/30/2008
MGoPoints: 3569
Happy robotic legs...they always get me.

It was the kid with the robotic legs and the fistpump that got you, too, right? That was so ridiculous. I cried, and that was so ridiculous also. I guess there are times when a thing like the genuine, exuberant glee of a very-sick child forces the muezzin of my soul to call the drum under my sternum to beat outside my chest--not invulnerably.

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September 1st, 2011 at 1:27 PM
(Reply to #5) #11
ijohnb
Joined: 09/21/2009
MGoPoints: 51836
It is not only OK

it is expected.

 

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September 1st, 2011 at 3:50 PM
(Reply to #5) #12
MBAgoblue
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Joined: 07/09/2008
MGoPoints: 2120
It's slightly dusty in here,

It's slightly dusty in here, for sure.

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September 2nd, 2011 at 1:57 AM
(Reply to #5) #13
BlueDragon
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Joined: 11/14/2010
MGoPoints: 21718
(No subject)

Kitteh-Hugs-590x483

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September 1st, 2011 at 12:52 PM
#14
MadMonkey
MadMonkey's picture
Joined: 04/08/2010
MGoPoints: 5117
Absolutely full of win

i love my alma mater and all of the people associated with it!

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September 1st, 2011 at 12:52 PM
#15
Moe Greene
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Joined: 08/01/2008
MGoPoints: 2648
HUGE

Those ads are awesome with a side of tremendous.

BOOM! Science'd.

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September 1st, 2011 at 1:02 PM
#16
Section 1
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Joined: 06/29/2009
MGoPoints: 16556
Marimba.

Those backing tracks feature a marimba, I think.  Not a xylophone.

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September 1st, 2011 at 1:40 PM
(Reply to #11) #17
Section 1
Section 1's picture
Joined: 06/29/2009
MGoPoints: 16556
Add:

And "cello."  Marimba and cello, mostly.  I hear a second and maybe a third string line, which is a violin, and maybe a viola.  It's nice music.  Nicely done.

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September 1st, 2011 at 1:37 PM
(Reply to #11) #18
MGoneBlue
Joined: 05/30/2011
MGoPoints: 1819
I'm pretty sure it's a

I'm pretty sure it's a xylophone.  Marimbas sound a little more "earthy," IMO.  They're clearly using softer mallets than usual, probably wood with a thin yarn covering. 

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September 1st, 2011 at 1:41 PM
(Reply to #11) #19
Heiko
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Joined: 08/19/2011
MGoPoints: 9972
It could also be a synth with

It could also be a synth with a delay on it. It doesn't really matter, though. It's a beautiful song.

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September 1st, 2011 at 1:13 PM
#20
HELLE
HELLE's picture
Joined: 07/26/2011
MGoPoints: 2399
won't play on mobile...

Two More Days!!!

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September 1st, 2011 at 1:26 PM
#21
I3lackcell
I3lackcell's picture
Joined: 10/29/2010
MGoPoints: 311
Amazing how you can watch

Amazing how you can watch those commercials and just be happy to be associated with the University.

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September 1st, 2011 at 1:34 PM
#22
Heiko
Heiko's picture
Joined: 08/19/2011
MGoPoints: 9972
You can download the

You can download the mp3!

http://www.med.umich.edu/prmc/insideMD/music/

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September 1st, 2011 at 2:05 PM
(Reply to #17) #23
M-Wolverine
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Joined: 10/04/2009
MGoPoints: 42199
And ringtone

http://www.michigandifference.org/about/theme-song.html

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September 1st, 2011 at 2:02 PM
#24
Brooklyn_Blue
Joined: 09/03/2009
MGoPoints: 482
Doh!! embed fail

Little Victors - :60

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September 1st, 2011 at 2:07 PM
(Reply to #21) #25
M-Wolverine
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Joined: 10/04/2009
MGoPoints: 42199
I'd say

Embed success.

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September 1st, 2011 at 2:08 PM
#26
AMazinBlue
AMazinBlue's picture
Joined: 10/12/2008
MGoPoints: 4805
The original PSA from 2006 has

The Victors on a xylophone and I think it's the best sound for these commercials. 

Here's the link: http://www.youtube.com/watch?v=5d9-pepqleE&feature=related

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September 1st, 2011 at 2:32 PM
#27
TheHoke.TheHoke...
Joined: 01/15/2011
MGoPoints: 536
Anything to replace the

Anything to replace the generic one looping on the Big Ten network this summer.  To go from Space Bitches, Space to that was quite the downgrade.

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September 1st, 2011 at 4:20 PM
(Reply to #25) #28
M-Wolverine
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Joined: 10/04/2009
MGoPoints: 42199
One's a Health Systems commercial

The other is a University one. They're separate, and probably will both air.

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September 1st, 2011 at 11:31 PM
#29
bwags98
Joined: 08/30/2011
MGoPoints: 5
WOW

My niece spent the first couple months of her life at Mott's and I'll always be thankful for that place...these new "little victors" commercials are perfect! 

 
 
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September 2nd, 2011 at 1:37 AM
#30
jb5O4
jb5O4's picture
Joined: 08/14/2008
MGoPoints: 751
Michigan Difference

Those commercials remind me I was at a special place for 4 years.

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