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April 11th, 2017 at 6:34 PM ^

Nice write-up, but the last couple of paragraphs are a bit funny.

"Another big part of what makes those revenue streams flow is customer service. While MGoBlog might generate more clicks than major news outlets covering U-M sports or even the athletic department’s website (MGoBlue.com, the inspiration for MGoBlog’s name), Cook's operation is still a small business wandering in the same world as some big institutional giants. That makes customer service even more important.


"The difference isn’t new versus old, it’s small versus big," Cook says. "We are in the same business as anyone who thinks they have something that is better and they are trying to sell to people who don’t know about it." "*



*posted from my computer because I gave up after 3 attempts to post from my phone.

 

Seth

April 11th, 2017 at 6:34 PM ^

This isn't new. I think they copied from an AA News article on Brian from 2013. You can tell because it mentions pushback against Dave Brandon and uses a link for HTTV that redirects to DraftKings, which was probably an old promotion when they sponsored the book.

sdogg1m

April 11th, 2017 at 7:59 PM ^

"MGoBlog got its start in 2004 as a side project for Cook, a U-M computer engineering graduate and software developer"

I don't know how to be even handed with this comment. I was shocked to read Brian's degree is in software development.

LSAClassOf2000

April 11th, 2017 at 8:45 PM ^

Not a single mention of the mods, who sacrifice the credibility they don't have daily in order to keep the place from being a complete catastrophe. Well, not a COMPLETE catastrophe....but certainly more readable than it otherwise might be.

In all seriousness though, I swear this is a rehash of an article from a few years ago for the most part, but in any case, it's hard to get a blog quite to the level where MGoBlog is. No small feat in the sports world by any stretch. 

AndArst

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