I'm not sure some people get that if you're arguing with them, it's not personal. If it goes beyond more than a post, it's probably because you think they have worthwhile reasoning, and can hold up a good discussion. There are less than a handful of people I probably really don't like, and maybe a few more who I really don't agree with at all, but think they at least are smart and form coherent arguments. And there's a much huger percentage of things I disagree with and argue about...but usually respect the person I'm disagreeing with.
it's a major award