I came across an article about the MBB team and the BTT. When speaking about the recent increase in ratings of the BTN, BTN President Mark Silverman said,
However, there’s little question the revival of the sleeping giant in Indiana and strong run by the Wolverines have helped fuel this surge.
Silverman also said,
there were nights where Michigan basketball on BTN did better ratings than the Redwings and Pistons
This is certainly interesting to see Michigan leading the RWs in ratings. I know the RWs are down this year but the RW fans have been loyal for over 10 years.