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M brand being devalued

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July 8th, 2011 at 1:05 AM
#1
UAUM
UAUM's picture
Joined: 11/03/2010
MGoPoints: 1771
M brand being devalued
So I constantly peruse MDen and other sites that sell Michigan gear for new cool stuff. However, after the recent post regarding MDen new site design up; 2011 gear designs revealed, and my subsequent viewing of the MDen site, I am thoroughly disappointed in Dave Brandon's marketing efforts.
Michigan, and in particular the block M, is an invaluable trademark, and DB is pissing it away. The silly stitched block M on the ND game jerseys looks like a total fad. However, the worse sin is the fact that the vintage circle block M in the yellow circle on so many decent looking shirts, which IMO do look cool, is totally overshadowed by the equally large Adidas logo. That's so disappointing on Dave's part.
That cool vintage circle block M logo should not be juxtaposed a massive corporate logo. M should have paid for that design outright and simply marketed it on its own. It's not like anyone goes to the Adidas website for M gear. Why do we need that logo plastered all over our sweet shirts? I for one refuse to buy anything with corporate logos so prominently displayed upon them.
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July 8th, 2011 at 1:13 AM
#2
allezbleu
Joined: 11/02/2008
MGoPoints: 373
i know the adidas michigan apparel ain't great

but is it really that big a deal?

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July 8th, 2011 at 1:16 AM
#3
BlockM
BlockM's picture
Joined: 07/03/2008
MGoPoints: 28426
What do you want, a cookie?

What do you want, a cookie? This is like, your opinion, man. Sorry you were born in 1842, it must be rough.

On a more serious note, have you seen the Nike pro-combat jerseys? Adidas might not be as popular as Nike, but you're kidding yourself if you think that Nike wouldn't be trying to "modernize" the brand or do some sort of pseudo-throwback.

They're shirts. Go think about something that actually matters.

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July 8th, 2011 at 1:25 AM
(Reply to #3) #4
UAUM
UAUM's picture
Joined: 11/03/2010
MGoPoints: 1771
It's not about modernizing

It's about recognizing the true value of our brand and not diluting it with some other brand's logo.  

The Block M has an amazing amount of value and unless we are getting an AMAZING amount of cash for displaying the Adidas logo so prominently on all of our gear, IMO, we are devaluing our M brand.

Obviously, I don't know the financials, but as a purchaser of merchandise; however, I am dissuaded to buy M merchandise with such a pominent Adidas logo on it, which shows how the corporate logo is devaluing our brand.

BTW, I graduate from M in '02, so yeah, man, I'm not some old fogey.

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July 8th, 2011 at 1:38 AM
(Reply to #4) #5
yoopergoblue
yoopergoblue's picture
Joined: 02/11/2010
MGoPoints: 2437
Have you ever considered that

Have you ever considered that maybe it is in their contract that Adidas has the right to present their logo to a certain size?  They did give us the biggest contract in the entire country a few years ago so we obviously had to concede a few things to them.  And *GASP* this was before the Dave Brandon you seem to have it out for was our athletic director!  Do yourself a favor and worry about more important things than a apparel logo on our uniforms because you nor I have no control of things like this.

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July 8th, 2011 at 1:41 AM
(Reply to #6) #6
UMxWolverines
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Joined: 03/01/2009
MGoPoints: 33484
Beat me to it

Beat me to it

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July 8th, 2011 at 4:59 AM
(Reply to #6) #7
sbeck04
Joined: 09/20/2010
MGoPoints: 1051
.

I'm class of 09 and I would never own M apparel that had any logo on it that even remotely rivaled the block M. I guess I'm already in the over 30 crowd too. If I wanted an adidas shirt I would buy one. Personally I would rather have custom shirts made locally for less money and support a local business run by fellow alum. Could just be me but fuck adidas.. I've never never been happy with any of their actual sporting goods. Ever.

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July 8th, 2011 at 5:04 AM
(Reply to #21) #8
Noleverine
Joined: 10/06/2010
MGoPoints: 3735
Then shop at the MGoStore.

Then shop at the MGoStore.  Link here.  Plenty of stuff there sans Adidas logo.  Or go to UGP on South U, link here.

Nobody is making you buy the gear with the Adidas logo.

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July 8th, 2011 at 4:59 AM
(Reply to #6) #9
sbeck04
Joined: 09/20/2010
MGoPoints: 1051
.

I'm class of 09 and I would never own M apparel that had any logo on it that even remotely rivaled the block M. I guess I'm already in the over 30 crowd too. If I wanted an adidas shirt I would buy one. Personally I would rather have custom shirts made locally for less money and support a local business run by fellow alum. Could just be me but fuck adidas.. I've never never been happy with any of their actual sporting goods. Ever.

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July 8th, 2011 at 6:44 AM
(Reply to #6) #10
LSAClassOf2000
LSAClassOf2000's picture
Joined: 01/07/2011
MGoPoints: 81346
If Adidas Gave Me That Money...

....."What sort of changes did you  have in mind?"

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July 8th, 2011 at 1:39 AM
(Reply to #4) #11
UMxWolverines
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Joined: 03/01/2009
MGoPoints: 33484
Well we do have the biggest

Well we do have the biggest contract from adidas ever out of any school so....yeah I'd say we're makin some dough off this stuff.

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July 8th, 2011 at 1:39 AM
(Reply to #4) #12
dothepose
dothepose's picture
Joined: 12/30/2008
MGoPoints: 7480

But I am guessing you just hit 30, so maybe you just got closer to grumpy old alumnus than young youthful fan.

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July 8th, 2011 at 8:06 AM
(Reply to #8) #13
Baldbill
Baldbill's picture
Joined: 04/09/2009
MGoPoints: 3579
Watch it...I resemble that

Watch it...I resemble that remark.

 

Love the free market, if you don't like it, don't buy it. No one is putting a gun to your head. You can find other M-gear that doesn't have an addias logo on it.

NEXT!

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July 8th, 2011 at 1:44 AM
(Reply to #3) #14
UAUM
UAUM's picture
Joined: 11/03/2010
MGoPoints: 1771
Is there a way

for you to block me from viewing your super awesome comments on this blog or plbloem?

If so, please let me know.

Thanks!

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July 8th, 2011 at 12:26 PM
(Reply to #10) #15
BlockM
BlockM's picture
Joined: 07/03/2008
MGoPoints: 28426
https://chrome.google.com/ext

https://chrome.google.com/extensions/detail/plgbhpppodkjceilgjeepcjbjdam...

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July 8th, 2011 at 1:37 AM
#16
JBE
JBE's picture
Joined: 08/18/2008
MGoPoints: 17895
Good luck in your fight

Good luck in your fight against a corporate world that is well on its way to putting a stamp on every morsel of life. 

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July 8th, 2011 at 1:44 AM
#17
Bando Calrissian
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Joined: 07/02/2008
MGoPoints: 60191
I mean, I hate a lot of the

I mean, I hate a lot of the adidas stuff, and the new white hockey jerseys are pretty much terrible, but at the end of the day...  I'm just going to keep wearing the cache of Nike stuff I still have hanging around and not spend 30 bucks on a t-shirt again.  The University is getting a crap ton of money out of this, and that's worth something, I guess.

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July 8th, 2011 at 2:01 AM
(Reply to #11) #18
UAUM
UAUM's picture
Joined: 11/03/2010
MGoPoints: 1771
okay

so, everyone else can bitch about the ugly ND jerseys and the Arby's logos on the Big Chill jerseys, but when I make a general comment that the Adidas logos on M gear in general seem to be degrading the M brand, everyone think's i'm crazy.

Right, that makes sense.

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July 8th, 2011 at 12:19 PM
(Reply to #13) #19
WolvinLA2
WolvinLA2's picture
Joined: 11/13/2009
MGoPoints: 52761
Yeah, but you were the one

Yeah, but you were the one who started a whole thread about it, and instead of saying they're ugly, you're implying that the M brand is being devalued, and not only that, you're blaming our athletic director who wasn't even the AD when this contract was signed.

That's why I think your post is dumb, anyway.

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July 8th, 2011 at 7:52 AM
(Reply to #11) #20
Still in AA
Joined: 08/07/2009
MGoPoints: 890
I just looked on Mden and the

I just looked on Mden and the new hockey jerseys are made by Reebok?  Does anyone know what is going on here?

 

http://www.mden.com/shopping/product.cgi?ADH1101+1500

 

 

EDIT:  Nevermind - I just found the discussion http://mgoblog.com/mgoboard/mden-new-site-design-2011-gear-designs-revealed

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July 8th, 2011 at 7:53 AM
(Reply to #32) #21
Noleverine
Joined: 10/06/2010
MGoPoints: 3735
This was brought up last

This was brought up last night.

Reebok is owned by adidas.

 

EDIT: Beat me to it.

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July 8th, 2011 at 1:51 AM
#22
Michael
Joined: 06/30/2008
MGoPoints: 1541
Head asplode

If I understand this correctly, you e-mailed Dave Brandon, but addressed him as he would address himself in the third person?* Is this supposed to be ironic?

**ATTN: English majors, or otherwise enlightened people: what is this concept? I'm imagining receving an e-mail like this:

Dear Michael,

I'd like to strongly protest what Michael is doing to the Michigan brand. If you could please express to him my strong displeasure, I would be most grateful. He is ruining my ability to enjoy life.

Sincerely,

UAUM

P.S. I'm intentionally trying to make your head explode.

 

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July 8th, 2011 at 2:07 AM
#23
Noleverine
Joined: 10/06/2010
MGoPoints: 3735
(No subject)

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July 8th, 2011 at 2:18 AM
#24
IPFW_Wolverines
Joined: 10/03/2010
MGoPoints: 2581
OP you must understand.

OP you must understand. Opinions are only allowed on this board if it is pro DB/Hoke. If you in anyway do not like something pertaining to either of these two men keep it to yourself. If you want to be part of the in crowd then make a post bashing RR in some way. Then you'll receive numerous pats on the back for your opinion.

 

Edit: See what I mean. You can't even point out how it works here without getting negged.

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July 8th, 2011 at 2:51 AM
(Reply to #15) #25
Noleverine
Joined: 10/06/2010
MGoPoints: 3735
C'mon man

Don't act shocked you got negged for that.  You posted that trying to be some sort of MGoPariah.  

See?  You can't even stick this fork in the elctrical outlet without getting shocked.  The world has it out for forks.

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July 8th, 2011 at 6:49 AM
(Reply to #15) #26
Mitch Cumstein
Mitch Cumstein's picture
Joined: 10/02/2009
MGoPoints: 12905
Right

b/c the person that founded/runs the website has never said anything negative about Hoke/DB. /s

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July 8th, 2011 at 2:50 AM
#27
tdcarl
tdcarl's picture
Joined: 04/11/2009
MGoPoints: 2922
Yeah

Because stuff pre-Adidas never ever had a Nike logo on it...People need to get over themselves and realize that its still just a shirt. A shirt. Its not like, "Welcome to Adidas Stadium" or the "Michigan Adidas Union." Its just a shirt/hat/jacket. If you don't like it, don't buy it. No one is taking the money out of your pocket and making you buy it.

I for one like the Adidas stuff. The large fits me better than any other brand out there and I have an amazing 1/4 zip pullover that I love and never saw anything like it when Nike was around.

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July 8th, 2011 at 3:29 AM
#28
Seth9
Joined: 04/01/2009
MGoPoints: 2381
Your argument is detached from reality

1. Adidas signed a contract with us that pays $7.5 million per year last I checked so that they can put their logo on the apparal they produce for the univeristy, which includes the shirts you are talking about. Furthermore, adidas is contractually obligated to ensure that the Michigan contract at least matches the biggest contract of its type made with any other university, meaning that if adidas were to sign a bigger contract with, say, Penn State, they'd have to increase our contract to Penn State's level. As such, we are making a ton of money (somewhere around a third of our TV revenue) to simply incorporate the adidas logo on these shirts. That is not devaluing the block M brand. It is increasing its value.

2. This contract was negotiated by Bill Martin, not Dave Brandon.

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July 8th, 2011 at 11:29 AM
(Reply to #19) #29
JBE
JBE's picture
Joined: 08/18/2008
MGoPoints: 17895
What you speak of is an

What you speak of is an increase in the value of the block M from a monetary standpoint. The OP seems to be speaking of a different type of value.

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July 8th, 2011 at 4:43 AM
#30
Solar Bob
Joined: 06/08/2011
MGoPoints: 85
I agree that tradition is the strength if the michigan brand

and that mascots, alternative uniforms, etc that detract from tradition hurt the brand. If this is a one time thing, it's not the end if the world. If we turn into the football equivalent of a shitty NHL team and start rolling out ugly alternative uniforms every time we're on national tv, then everybody better get off my lawn.

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July 8th, 2011 at 5:58 AM
#31
SteelBrad
Joined: 04/27/2011
MGoPoints: 4043

To sum up this post....

Waaaaaa!

I'm tired of all this bitching. You do realize that retail stores like Meijer, Walmart, etc. have been carrying cheap looking shit for decades right?

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July 8th, 2011 at 7:04 AM
(Reply to #27) #32
Noleverine
Joined: 10/06/2010
MGoPoints: 3735
Man, I miss Steve and

Man, I miss Steve and Barry's.  Get all my Christmas shopping done for under $50.  If I remember correctly, they couldn't afford the new licensing with adidas, and that's why they closed.  So I guess we can blame Adidas for one thing.

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July 8th, 2011 at 7:10 AM
#33
Carcajous
Joined: 07/05/2009
MGoPoints: 1896
How soon we forget that

How soon we forget that Michigan has, for a long long time, been agressive in marketing its "brand" in corporate ways. Don Canham, perhaps our greatest AD of all time, was famous for this.... he took a lot of crap for it at the time ("cheapening the M brand").

If anything, Brandon is picking up the Canham mantle.

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July 8th, 2011 at 7:31 AM
#34
maizenbluenc
maizenbluenc's picture
Joined: 07/21/2009
MGoPoints: 7931
Go Buy Yourself

a nice Champion reverse weave sweatshirt that says MICHIGAN across the front in old maize letters and be happy.

Just don't buy the Adidas stuff if you don't like it.

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July 8th, 2011 at 8:10 AM
(Reply to #33) #35
Baldbill
Baldbill's picture
Joined: 04/09/2009
MGoPoints: 3579
This was an old school

This was an old school response to a new school whine and it made me laugh. Thanks.

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July 8th, 2011 at 8:12 AM
#36
dennisblundon
dennisblundon's picture
Joined: 02/23/2010
MGoPoints: 9509
Did you put this in block

Did you put this in block quotes so we wouldn't think this was your own opinion? If so, that was the smartest thing that you did on this post.

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July 8th, 2011 at 8:32 AM
#37
BiSB
BiSB's picture
Joined: 08/15/2009
MGoPoints: 44839
Why, you ask?

Well, in recent years, the world has shifted more and more to the "money can be exchanged for goods and services" economic model. So when Adidas said, "we would like to give you a shit-ton of money, Bill Martin said to himself, "gee, we could exchange that money for such things as gigantic-ass new scoreboards, stadium renovations, and better coffee at Schembechler Hall. Deal!."

Now, Adidas was also aware of this shifting economic paradigm, and they demanded that in exchange for the shit-ton of money and free gear, they are allowed to put a little logo in the upper corner. Michigan reluctantly agreed.  Dave Brandon then became AD, and said to himself, "gee, as fun as a giant breach of contract dispute with a huge apparel company would be, it might be pretty time consuming. And they'd take back their shit-ton of money.  Plus then we'd have to find a new sponsor. Or I'd have to make the stuff myself, but I'm not very handy with a sewing machine.  Okay, let's stick with Adidas."

If this troubles you, I completely understand.  If you go to the MDen, they probably still have a few replica 1997 Rose Bowl jerseys.  I'm sure those are free from any other corporate tradem...

Oh. I see what's happening here. DAMN DAVE BRANDON AND HIS TIME MACHINE

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July 8th, 2011 at 8:57 AM
(Reply to #41) #38
BiSB
BiSB's picture
Joined: 08/15/2009
MGoPoints: 44839
He can't

The pants have Adidas logos, too...

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July 8th, 2011 at 9:02 AM
#39
TorontoBlue
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Joined: 06/30/2008
MGoPoints: 775
Van Boven

Believe it or not, I bought my fave M t-shirt last fall at Van Boven.  Local dude makes em for VB.  Navy with Maize print, it has the M logo superimposed into the SuperMan logo on the chest and "16" on the back but the number is made out of shoelaces forming the two numbers.  It gets lots of love whenever I wear it. 

Also, for Adidas-haters, If I remember correctly Jason Carr (Lloyd's son) is the Adidas rep for UM.  Just sayin. . . .

GBOD!

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July 8th, 2011 at 9:28 AM
#40
Deep Under Cover
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Joined: 08/24/2010
MGoPoints: 830
(No subject)

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July 8th, 2011 at 9:28 AM
#41
Naked Bootlegger
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Joined: 01/28/2011
MGoPoints: 15423
Worse, worser, worsest

However, the worse sin is the fact that the vintage circle block M in the yellow circle on so many decent looking shirts...

I think "worser" would've been a better word choice.

/S

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July 8th, 2011 at 10:42 AM
#42
Kennyvr1
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Joined: 07/28/2010
MGoPoints: 1322
What I don't

Understand is how anyone thought Dave Brandon was going to help brand M better??? He helped run dominoes for the last 17 years. I'll give dominoes the thin crust. It's good now but the rest of their pizza is poop on a stick. 17 years. Their pizza has been shit the whole time.

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July 8th, 2011 at 10:56 AM
#43
Ron_Lippitt
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Joined: 05/19/2011
MGoPoints: 1018
Call me old school...

I have never been a fan of the newer "burn-my-retina" yellow that Addidas and Nike love.

 

That aside, I was in MDen a few weeks ago, and was looking for the old-school traditional blue hat that Bo Schembechler wore for like 20 years.  Simple blue cap with the traditional block M that doesn't look like it was put on growth hormone.

 

Nothing.....

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July 8th, 2011 at 9:15 PM
(Reply to #49) #44
mikoyan
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Joined: 09/06/2010
MGoPoints: 2784
They have them at the M-Den

They have them at the M-Den in Briarwood.   You just have to contend with a miaze New Era logo that's not too overpowering.  Unless, they stopped selling them.

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July 8th, 2011 at 11:03 AM
#45
LB
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Joined: 09/26/2009
MGoPoints: 10448
It just hasn't been the same

since that #$#$% Canham gave away all those seats to fill the stadium, and started marketing to wimmin.Then he turned around and hired that guy from Ohio, for crying out loud.

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July 8th, 2011 at 12:04 PM
(Reply to #50) #46
BlueDragon
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Joined: 11/14/2010
MGoPoints: 21718
Old old school.

Old old school.

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July 8th, 2011 at 11:30 AM
#47
Shaqsquatch
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Joined: 04/08/2009
MGoPoints: 4459
ITT: OP doesn't understand

ITT: OP doesn't understand block quotes.

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July 8th, 2011 at 12:20 PM
#48
mikel796
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Joined: 10/26/2010
MGoPoints: 106
There have to be...

bigger things in life to complain about.  I like some of Nike's stuff.  I didn't like some of Nike's stuff.  And now, I like some of Adidas' stuff and I don't like some of Adidas' stuff.  And the best thing about it is the world still goes around each day.

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July 8th, 2011 at 12:37 PM
#49
swdude12
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Joined: 09/01/2009
MGoPoints: 1548
I understand adidas has a 3

I understand adidas has a 3 stripe logo...but do you need to incorporate 3 stripes into everything? there are 3 stupid stripes are every where.

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July 8th, 2011 at 1:20 PM
(Reply to #57) #50
Carcajous
Joined: 07/05/2009
MGoPoints: 1896
Not that I love Adidas, but

Not that I love Adidas, but you are cherry-picking.  Most of the Adidas stuff does not have three stripes except in their own logo.

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July 8th, 2011 at 1:07 PM
#51
BlueHills
Joined: 10/31/2010
MGoPoints: 4145
Frankly, there's something

Frankly, there's something troubling with the idea that a major university needs to be a "brand" at all. The University of Michigan is in fact not a product generally available in the marketplace; the consumer can't buy a Michigan degree. One is admitted to Michigan by virtue of various combinations of effort, testing, etc. (including athletic effort). One then earns the degree.

Ultimately, it is the value of that degree that should be the "brand," but that's in an ideal world, where one would also want any items bearing the institution's symbols to reflect the value of that degree.

So in that world, maybe you'd have to have Armani or some other great designer create the school's football fan apparel.

However, reality is that very few people could buy it, and selling it wouldn't do the athletic department much good. So they license the symbols to mass-manufacturers of sporting goods like Adidas, and if that means obnoxious-looking trucker hats with the M logo, well, that kind of sucks but it is what we have for now.

Just for grins I went to the Harvard web store to see the kind of merch they're offering, and it's actually a lot more like the stuff that was available from Michigan suppliers in the 60s-70s; more traditional looking hats, Ts, sweats, etc. 

So it is possible for a university to restrict the available offerings to more traditional (and some might say classy) things, but Brandon isn't going to be the guy to do that because rightly or wrongly he views his job to be raising as much money as possible, and not being very picky about the quality of the resulting image.

 

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July 8th, 2011 at 1:30 PM
(Reply to #58) #52
jmblue
Joined: 11/07/2008
MGoPoints: 56299
That's all great on a

That's all great on a philosophical level, but in the real world, where the AD has to find a way to pay for 27 sports teams (24 of which lose money), keep their facilities up-to-date, and pay out-of-state tution for all scholarship athletes, he has to find ways to pay the bills.

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July 8th, 2011 at 1:31 PM
#53
Wolverine Devotee
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Joined: 06/29/2009
MGoPoints: 126228
For people who don't like the

For people who don't like the bright Maize, when I painted my room I went to Home Depot and put my bright ass Maize Rage shirt to the machine and it copied the exact color and I painted my walls in that color. Get over it. I love the Maize. It is intense and the Blue cools it down. Best two fucking colors on the planet.

I also like adidas. The only negative things are those goofy looking Player Hats the elephant tusk-Maize piping on the hips of the Football road jerseys. But as I've seen from practices, they're using the TechFit jerseys that don't have it anymore.

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July 8th, 2011 at 9:03 PM
#54
OMG Shirtless
OMG Shirtless's picture
Joined: 08/16/2009
MGoPoints: 1738
Quit fucking bitching you sound like a whiny bitch on her period

Every year for as long as I've been alive, they've come out with new gear.  Some of it is terrible.  Some of it is awesome.  This year is no different.  People just like bitching.

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