A lot rides on the production of the offense today. M obviously has no chance to win without a significant offensive production. But, larger than that, by this evening, we'll have a lot more information on whether last week was an anamoly (just a bad day) or if last week was the start of a trend. The trend being this offense will not be productive enough against stronger defenses (some have already reached that conclusion off of last weeks singlular data point).
If after todays game, poorer offensive performance appears to be a trend, there will be a lot of negativity and it wil be a long two weeks. Under that scenario, it is hard to imaginve many more wins against B10 non-bottom feeders. I personally don't think today is a "must win", but I do think it is a "must have significant positive offensive showing."