Lots of new "Michigan to Nike" rumors on Twitter today

Submitted by Dawkins on

Yeah, and what else is new, right? Well, actually, there was virtually no discussion of this topic on Twitter yesterday. Today, there is a sudden explosion of Tweets referencing "rumors" that Michigan is switching to Nike. I attempted to track down the source of the rumors, and they appear to be originating from this Tweet:

Michigan is about to be so swaggy #swoosh

— Megan (@meganprusi) June 10, 2015

As most of you know, Hacket confirmed last week that the search for Michigan's next apparel provider has been code-named "Project Swag," and #swoosh is obviously a reference to Nike. 

This woman identifies herself as a University of Michigan alum on her Twitter account, and according to her LinkedIn profile...

https://www.linkedin.com/pub/megan-prusi/75/969/937

...she works for the University if Michigan at Kidsport...

http://www.kines.umich.edu/umove/kidsport

...which is part of the Kinesiology Department, but also seems to be affiliated with the Michigan Athletic Department...

https://www.umich.edu/athletics/

So either: (1) this is someone in a position to be among the first to hear the news that Michigan has switched apparel providers once that information starts trickling down to others in the Athletic Department, or (2) I just cyber-stalked this young woman for no good reason because I'm overly eager to find out which apparel provider we're going with.

You decide.

UMxWolverines

June 11th, 2015 at 12:59 AM ^

I have a DVD that really truely tells what Canham did. He was basically the first AD to market a college football program as it if was ''professional''. He put the block M on everything imaginable and sold it. 

Give this part of it a watch. He also knew that if he treated fans with respect they would come back year after year. He knew he could be making more from ticket prices, but he once said "Just because you can doesn't mean you should". Literally the anti-Brandon.

 

Mr Miggle

June 10th, 2015 at 6:02 PM ^

about double the guaranteed money they pay schools like Alabama and OSU. I think that's about what it would take to give us the biggest contract over Notre Dame. It would cost them a lot of money when other contracts come up for renewal. Adidas has been willing to pay to make us their flagship school. With Nike's dominant standing, they have no need to do so. That being said, I wouldn't rule out some creative arrangement that might allow us to make that claim.

Losher

June 11th, 2015 at 2:15 PM ^

the shirt says prattville on it. Im sure if that were done by michigan it would be some sort of violation, so i am going with that was given to him just like every camp he goes to he wears two hats. A michigan one and then one from the school they are at on top of it. Hes just making sure he doesnt offend anyone and making sure he leaves everyone liking him minus the college coaches whos toes he is stepping on

UMChick77

June 10th, 2015 at 5:05 PM ^

MGOFish just tweeted that Nike and NBA have a deal. So if Nike is willing to throw some $$$, it might be realistic they went above what Adidas was offering us. However, maybe not because they wanted the NBA contract. 

Dawkins

June 10th, 2015 at 5:24 PM ^

Also, note how Nike outbid Under Armour last year for (I think it was) Kevin Durant. I recall the numbers were like UA offering a cool quarter-million over 10 years or somethng, then Nike came in and topped it (which was very unlike them) with $300 million. 

Dawkins

June 10th, 2015 at 5:41 PM ^

Project Swag, actually. 

"The apparel process is similar, as Michigan weighs options from Nike, Under Armour and adidas, with which the athletic department has been associated since 2007. Hackett is calling this undertaking "Project Swag.""

http://www.detroitnews.com/story/sports/college/university-michigan/2015/06/04/hackett-expects-um-apparel-deal-to-be-nations-lucrative/28497287/