Here is the latest blog post from John Bacon, discussing the new seat licenses, the "business" of sports, and fan loyalty. I have to say I agree with him completely. I also remember the very same "old days" he describes at the Stadium.
http://johnubacon.com/2012/12/tradition-for-fun-but-mostly-profit/


I love John U. Bacon but on his conclusion as to why & when college football became a "business" I have to disagree. It became a business, IMO, the day Title 9 was signed into law forcing schools to offer the same programs - regardless of expense, participation and attendance - to both men and women. That meant University's like Michigan, who desired a widespread athletic program had to look to their revenue generating sports (like football) to pay the expenses incurred by the non-revenue generating sports. And by non-revenue generating I mean they cost the University a bucket of money every year to pay for them.