The article title pretty much says it all but it's worth a read. http://bridgemi.com/2014/08/um-soars-msu-doesnt-on-freshmen-test-scores/
Apparently State has also fallen behind Michigan Tech in admission standards.
EDIT: for those of you who still won't click a non-sports/non-Snyder or Rosenberg article here's the guts:
"Since 2001, Michigan, Ohio State, Minnesota, Indiana and Purdue have seen substantial gains in ACT test scores for incoming freshmen. This has pushed the Big Ten's average scores on the so-called "middle 50" -- representing the middle 50% of incoming freshmen - up 2 points or more over this period. ACT scores for Big Ten freshmen in the 25th percentile of their class rose from 22.6 points on average in 2001 to 25.1 points last year, a 2.5-point increase. Those in the 75th percentile rose from 27.9 to 29.8 (a max ACT score is 36). But as the conference attracts higher-achieving students, one member, Michigan State, has basically tread water since 2001. Incoming MSU students raised their ACT scores by roughly one point over this period, even as other schools - both from the top and bottom of the Big Ten - raised their game considerably, a Bridge analysis shows. Michigan State now ranks second from the bottom among the 12 Big Ten universities that report ACT scores, ahead of only Nebraska. (Rutgers and Maryland joined the conference this year but are not included in this analysis because nearly all their students took the SAT). Back in 2001, MSU was ahead of Nebraska and essentially tied with Indiana, Purdue and Minnesota, and just behind Ohio State and Illinois. Except for Nebraska, these other schools had surpassed Michigan State on either the 25th and 75th percentiles or both by 2013. MSU does, however, have far more company when compared with Michigan's 14 other public universities. With the exception of UM, the Bridge analysis finds that nearly all in-state schools stayed relatively stagnant since 2001, as measured by the ACT. MSU ranks third in the state in academic strength of its incoming students, behind UM and Michigan Tech."