Iowa Signs Marketing Deal With Anheuser-Busch

Submitted by CRex on

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Under the agreement approved this month by the university's athletic department, the Tigerhawk may now appear alongside Anheuser-Busch beer logos, such as Budweiser, Busch, Michelob and Natural Light, on retail displays and promotional giveaways.

Iowa is putting all the money into their booze awareness fund. Which of course lets them claim somewhat of a moral high ground on this and of course free up the money from the general fund that was previously supporting booze awareness. I'm not a big fan of this move and hopefully we don't follow suit.

Brhino

June 15th, 2012 at 11:24 PM ^

Can you buy beer at some college athletic venues, or is it against NCAA rules?  I seem to remember that in some places you can, but I don't remember any specific instances.

PurpleStuff

June 16th, 2012 at 1:05 PM ^

2004 was the last season when beer was sold in the Coliseum.  It was a bit of a clusterfuck when they did it (crazy lines, easy to bribe workers to ignore the 2 per person limit, etc.) but it was still a lot calmer than the following season when I remember seeing a lot more passing out and puking in the aisles by students who had overcompensated to make up for the lack of in-stadium booze.

Thorin

June 15th, 2012 at 11:47 PM ^

Anheuser-Busch InBev's brand portfolio includes highly popular beer and soft drinks brands. The company classifies three most famous and important beers as global brands: Beck's Stella Artois Budweiser Other brands include: Spaten Franziskaner Hasseröder Löwenbräu Quilmes Brahma Labatt Alexander Keith's Bass Busch Guaraná Antarctica Rolling Rock Jupiler Harbin Brewery Goose Island Leffe Hoegaarden Hertog Jan Dommelsch Oranjeboom Staropramen Michelob Natural Ice Kokanee Presidente BagBier Кlinskoe Sibirskaya Korona Tolstyak Premier Rifyey O'Doul's Shock Top

Red is Blue

June 16th, 2012 at 6:43 AM ^

"Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you."

"33"

How anyone could not include that on any list of the world's most important beers is beyond me.

LSAClassOf2000

June 16th, 2012 at 6:48 AM ^

....from some of the better-known beers on this list, it may be Bass (although arguments could be made for a few of these). 

On the back of an Inbev-sponsored shirt: "Yes, 8-5 in 2010, 7-6 in 2011, we realize you may want 'a little bit of better'."