How many other Brandon disciples will Hackett get rid of?

Submitted by ThadMattasagoblin on

Now that Dave Satterfield and Hunter Lochmann are gone, it seems like Hackett is serious about changing the culture from making money to winning. Are there any other Brandon era employees that are bringing the department down that you'd like to see replaced?

1989 UM GRAD

December 17th, 2014 at 10:54 AM ^

I worked in media/marketing for 18 years, so I saw my fair share of incompetence...and also my fair share of great ideas and effective campaigns.

On more than one occasion, I was hired or promoted by someone who could be compared to DB...but it wouldn't have been fair to evaluate me just because I was associated with those folks.

Just because DB is a DB, that doesn't mean that he only hired asshats.

Brandon_L

December 17th, 2014 at 10:41 AM ^

Hackett is cleaning house. Hackett just may save the athletic department from what could have turned into a 10 or 20 year tailspin. I know Michigan football should have never realized the state that it is in, but I think we have a guy in place that is going to right the ship. His prowess as a CEO may not sit well with some, but if he decides to stay for a while I would be all in. In the end it is about results and that's why Hackett is seemingly being calculated and deliberate in an effort to restore the winning tradition.

BluByYou

December 17th, 2014 at 10:55 AM ^

Hackett at first, but he really impressed me at his press conference.  Also, FWIW, a friend used to work for Hackett at Steelcase for many years before retiring-he spoke very highly of him on a professional and personal basis.   We are lucky to have him, now get JH!

ypsituckyboy

December 17th, 2014 at 10:42 AM ^

I may be reading too much into the situation, but Lochmann's resignation seems to indicate that Hackett is going to be doing a multi-year overhaul of the ADAs far as the possibility of Hackett having the outline of a deal with Harbaugh in place, I think that's a very good sign. 

SF Wolverine

December 17th, 2014 at 10:43 AM ^

I expect Hackett and his successor to have different priorities and a different style.  The higher up the DB acolyte, the more likely I'd expect them to be moved on.  Also, I'd guess that the Department of Derpy Promotions will be closed down, and worthwhile people given a shot at other jobs in the department.

FreddieMercuryHayes

December 17th, 2014 at 10:43 AM ^

I do not know enough about the athletic department to know specifics.  We had heard that Brandon swept a lot of people and then expanded the AD so he has a lot of people loyal to him.  I imagine that any employee that is not willing to embrace a culture shift away from Brandon will eventually get weeded out.  But I don't think Hackett is the type to just fire someone because they were hired by his predecessor.  That would be a douche move.

winterblue75

December 17th, 2014 at 10:47 AM ^

It's one thing to speculate on head football coaches and athletic directors, whose firings or "resignations" leave them with multi-million dollar severance or buyout packages. It's another thing to speculate on every day athletic department employess who work for more normal salaries, let's leave them alone and not speculate on things we know nothng about.

Bando Calrissian

December 17th, 2014 at 10:45 AM ^

There's going to be a lot of excess fat to trim here in the near future. Brandon's hiring bonanza left the department with a LOT of extraneous low- to mid-level employees with little real value to the bottom line. There's only so many young gun marketing gurus you really need, but Brandon seemed to want to hire every one whose resume hit his desk.

We won't hear about it, but I suspect you're going to see a much leaner department going forward under Hackett/his successor.

ThadMattasagoblin

December 17th, 2014 at 10:48 AM ^

We can reduce some of the salaries of office staff and move it to Harbaugh. Lochmann was paid 215K a year to come up with ideas that we all hated. We don't really need a chief marketing officer.

umbig11

December 17th, 2014 at 11:03 AM ^

or second, based on needs and financial decisions. DB did expand the Athletic Department and especially Athletic Development. So, some re-organization is expected.

saveferris

December 17th, 2014 at 10:59 AM ^

it seems like Hackett is serious about changing the culture from making money to winning.
Hopefully a culture can exist where those two things are not mutually exclusive. I imagine if Hackett can get the winning part up and running, the making money part will follow.

Hemingway Jr

December 17th, 2014 at 11:36 AM ^

This x 1,000.  Having a winning team allows you to sell tickets without having to make an effort attract "families of four from grand rapids who go to one game a year". Win games and try not to ruin the gameday experience and you will have no problem pulling in revenue from all over the place.

All the advertising and scheming (and hiring a whole office full of marketing folks) can't replace winning in terms of cash-flow.

UofM Die Hard …

December 17th, 2014 at 1:19 PM ^

but when they make buckets of money for doing dumb shit, then I dont feel as bad.  I wish everyone the best but this shit has to be done...this program is in need of a huge jump start and I am starting to see it. 

mfan_in_ohio

December 17th, 2014 at 1:56 PM ^

1. The position for which he was hired is not needed, so he added no value.

2. He was causing obvious harm to the department, both in his frequent and misguided marketing ploys and in his overt dismissal of the importance of former student athletes.

Anyone who fits either of these descriptions, let alone both, should find themselves sitting on the curb on State St. next to the box that contains the contents of their desk. 

Mr. Yost

December 17th, 2014 at 2:08 PM ^

You really think Brandon, Lochmann, etc. weren't focused on winning?

Winning makes money. DUH.

They were just douchebags who didn't know what they were doing. They had no idea how college athletics should be run.

It wasn't about making money over winning. That's silly.

Mpfnfu Ford

December 18th, 2014 at 3:05 AM ^

This is the whole reason Hackett is being kept on as a long term interim. The whole point of Hackett is to purge the department of all these grossly overpaid marketing types Brandon filled the department with. Then, they can hire the new guy who can walk in without having an army of DB-loyal snakes waiting for him, or without having to be the bad guy who fired everyone. 

Maybe some of these guys are good at marketing, but they're all an absolute waste of money at Michigan.