This probably could have gone in the Western open thread, but it would have been way buried:
Friends of ours were at Yost last night in their regular seats in section 109, and they reported that Brady Hoke and much of his staff (they don't know which ones - they are not big football fans) sat right in front of them, and that Hoke asked them a lot of questions about what was going on. Here's what they passed on:
Hoke seemed like a really nice guy.
He wanted to know everything that the students were doing.
Mid-game he called up to one of his assistants who was watching from the press box and told him to get himself down into the stands because he was missing out on the experience.
EDIT: one more detail I got later - after a Western goal, he turned to my friends and asked "are they chanting what I think they're chanting? Ugly parents?" He apparently found it a little harsh, but my friends replied that the difference is that at Yost you can hear everything the student section chants compared to the Big House.