This follows from another post, but my response simply got too long. I also have been struck by the resounding, perfectly-synchronized Hoke Hurrah from Michiganland. And I also think it is no accident. But I see it as a good thing. Here is my take on it.
- Brandon is a far more sophisticated marketer than most ADs.
- From OSU to the firing date, many asked: "What was/is he doing??" -- I think, in part, he was laying the groundwork for a well-oiled Hoke introduction
- Brandon has stressed the importance of everyone supporting the new coach. I don't see how you can say he's wrong. It does matter. It boosts team morale, lowers the coach's stress, builds fans' excitement and extends their patience, etc.
- I do not think it is a coincidence that Hoke praise and support has been cascading in from every direction in a unified chorus. I think it would have made sense for Brandon to contact a myriad of people associated with the program and (a) ask what they thought of Hoke and, (b) if they approved, perhaps mention how much it would help for the new coach to have public support.
- I think Brandon probably laid a lot of PR groundwork, I think it was a sound strategy, I think it was a good thing to do, and I think it has been very effective. Other programs are not laughing at us (not much anyway). Our players are not reacting like Florida players to Zook (Recall Rex Grossman's: "What the hell's a Zook?"). They're buying into the support/excitement. That's great.
- The only minor downside to the whole thing is it has been so effective we now have a small cadre of pro-Hoke e-foot soldiers, marauding the MGoBoard board in search of dissent. They are a little too Nazi youth for my taste thus far. But in all other respects, I see the orchestrated PR swoon as a very good thing for the program. It is weird to see the Detroit papers react to a Michigan coach like girls at a Beatles concert, but...it beats the alternative.