Get ready for a New Year's Day heaping helping of Flo as the Gator Bowl has signed on Progressive Insurance as its title sponsor.
Progressive Insurance said it has signed a one-year deal to become the new title sponsor of the Gator Bowl, beginning with the Jan. 1, 2011 game. The pact has a three-year option. Financial terms of the deal were not disclosed.
The Mayfield Village, Ohio-based company is expected to support with national TV and local marketing, including spots featuring its always-happy-to-help sales clerk Flo (played by actress Stephanie Courtney).
According to Progressive CMO Jeff Charney, "The Gator Bowl is a fan favorite. And, this year is all about settling the SEC and Big Ten Conference superiority contest. We're glad to be a part of it and proud to sponsor the game on behalf of our more than 25,000 employees, our more than 30,000 independent agents and the nearly 12 million people who choose Progressive."