Regardless of how true or how big of a deal the story seems to us, it already is the top story on ESPN and will be all we hear about this week. Fair or not, it is a national story already and isn't going away anytime soon. I hate to say this, but I only envision it getting worse. The negative PR for this specific story is only starting.
At press time, Harbaugh had sent Michigan’s athletic department an envelope containing a heavily annotated seating chart, a list of the 63,000 seat views he had found unsatisfactory, and a glowing 70-page report on section 25, row 12, seat 9, which he claimed is “exactly what the great sport of football is all about.”