In the wake of throwback-apocolypse, I'm reminded of how little impact I have as a fan.
Before Adidas got the contract, students (myself) were able to vote on three student-designed t-shirts. Now, the shirt is unveiled with no say from fans whatsoever.
When the Big10 divisions were announced as "Leaders" and "Legends," fans took to polls and showed the Big10 that more than 90% of the fanbase disagreed with the road the conference was taking. Jim Delaney first said how much they care about the fans and they will overlook the marketing campaign to make appropriate changes, then I heard that because of the contract, the Big10 will have to wait until 2012 to make further changes. I know how the game is played though, being in the television business. The logos have been made into graphics, painted onto hardwood floords, and sprayed onto football fields this fall. There is no way the Big10 changes the division names for a very, very long time.
This Friday, it is looking like Dave Brandon, the Athletic Department, and Addidas will be unveiling jerseys with giddy looks on all of their faces. Meanwhile, the Michigan fanbase (from all that I have read) holds the majority of "yughhh." Even worse, a very similar jersey leaked to the free press and Dave Brandon witnessed a backlash from the fanbase because, you know, the jersey is ugly... The only changes that were made seem to be to make the jersey NCAA regulated.
Now get off my lawn.