Okay, I'll be that guy...
Is this the end of "Ohio" and "Beat Ohio"?
I suspect not, at least from the football program officialdom. They've drawn that line; I don't really expect them to back down.
But for common usage among fans? The ones that don't happen to be going to a Brady Hoke luncheon speech that day? What will any fan-on-the-street be thinking, when saying "Beat Ohio!" Will it be, "D'oh! That first-round tourney loss to a 13-seed?"
Is this the trashtalk-equivalent of Appalachian State? How long before Beilein and Brandon get a rematch with The Ohio University Bobcats?