The same way they're doing it this year. Package those tickets with the Ohio State (or Nebraska) 3-pack. One mediocre Big Ten opponent (Minnesota or Indiana), one baby seal (CMU or Akron), and your choice of Ohio State or Nebraska. The school gets face value for each of the games, dynamic pricing does not apply to the packages, which you're willing to pay because if you wanted to get those OSU or Nebraska* tickets individually you'd probably still be paying more than the $245 it costs you to get all 3 of those games.
* Probably a stretch to say Nebraska tickets will be $245; but if you assume you could sell your Minnesota/IU ticket for around face and CMU for half price, the math still works.