It ranks the rivalries independent of tradition and history except over the last ten years. Okay, that's a bit artificial, but as long as that is stated up front, that's fine.
Here are the problems:
Any time five years of the rivalry are DNP, it's not a good rivalry. I don't care that Louisville-WVU was big in '06; it hasn't meant anything since then.
This isn't totally terrible, except it has never determined the conference champion since 2002 (and even that is a stretch because it was for the lesser share). It's also too lopsided to matter. I honestly think that Michigan-PSU (a mere pseudo-rivalry) would be a better choice.
An egregious example of SEC-centric thinking by the football media. Great, why don't I complain about the free press while I'm at it.
When has this game decided anything in the SEC? Alabama just hasn't been very good for a significant portion of the decade. The Iron Bowl is going to be awesome this year, sure, but that's mostly it - '09 was a pretty good game though.
This could be top five, sure, but it's the highest-ranked Big Ten rivalry on the list. '05, '08, and '09 were great; beyond that, not so much.
2. Red River Shootout
I have mixed feelings about this one; it involves two good teams that are the overlords of their conference, yes. The only real factor going against it is how the loser often wins the conference championship. That's kind of a negative against a rivalry. I guess it deserves its spot.
WTF? They've played FOUR times in the past decade. The only times both teams were good was in '08 and '09. Sure, those types of rivalry games for the BCS title game are pretty epic, but this is as bad as saying Red Sox-Yankees is the premier rivalry in baseball. No long term memory was used here. Two games with high stakes over ten years does not make for a good rivalry.
Michigan was down over the past two years. Before that, we only have '07, '06, and '03 where both teams were playing for the championship, and '02, '06, '07 where the game had BCS championship implications. Even when you throw out tradition and history, The Game has mattered a lot. Yet, somehow it didn't make this list.
This list seems to be done in the same way that polls are; overweighting recent results while ignoring the big picture. Very shameful.
On the plus side, Michigan-OSU will probably be #1 as soon as we win a national championship - since recent history is all that matters. Actually, forget that: Michigan-Nebraska will be the top rivalry, once we've played two times in-conference.