I don't think Dave Brandon is trying to make a quick buck. I believe that he is doing what he can to bring Michigan to a competitive level, across the board. It was well known that the infrastructure for Football and Basketball was substandard. Michigan got by on the cachet and reputation it had of success, but that only lasts so long. I remember the wars about the Football stadium, and the luxury boxes. I also remember how dingy Crisler was, and that was more than 25 years ago. Changes for those venues just had to happen, as much as there were complaints about it.
This also goes for the cost of coaching. If Michigan wants to compete with Alabama and USC and Ohio and all the rest of the Big Boys, they need to pay competitive salaries. Mattison doesn't come to Michigan for chump change.
The reality is that if you want a cheap ticket, you can go to an EMU game, or a high school game. I myself actually went to a bunch of local high school games this Fall, which was cheap, entertaining, and a way to keep my eye on my 12 year old twins.
You know, DB is going to strike out some of the time. I am probably least enamored with some of the changes at Yost. Having said that, he strikes out partially because he is swinging for the fences.
As for the nickel and diming complaints, DB isn't alone. I hate the world we live in, but I can't think of too many venues anymore where you can bring in your own food and beverages. And you know what? I bring in an emptied water bottle and fill it; I bring in some peanuts and sandwiches in coat pockets, and I'm never stopped. If you really want to be cheap, it still is possible.
This just strikes me as a hatchet job on DB, and some will eat it up, and others see the reality of the situation.