It's been a quarter-century since Tiger fans started chanting "LOOOUUUUUUUUUU" for Lou Whitaker. Even then, I thought it was kind of odd, since it sounded like booing, but it was his little thing. But then every fanbase started doing this, even for crappy guys like Luke Walton. We heard it today in the Wisconsin game (for Toon) and OSU fans are doing it now (for "Boom" Herron). It's gotten a little played.
Mason NEEDS this, Pistons, after all you've put him through