This from the Freep today: 8/3:
"As for the rest of the football-related agenda today, Brandon said naming the divisions, which affects branding, and managing the championship game are critical."
I personally would really like to see a Leadership Division and a Scholarship Division.
Talk about branding!
Every time these divisions are spoken, it would remind the players, coaches and fans that the Big Ten stands for the highest ideals of college education and personal growth.
It would be a statement that the Big Ten wants all its students to reach their greatest potential as members of our society.
On the margin, these names would even help recruiting, imho.