Cousins stood up at three weddings in Grand Rapids, MI. During the receptions, some guests introduced themselves as Michigan fans to him. In his mind this is disrespectful, and so he will thus harness such disrespect to get to the Rose Bowl.
Also, any internet articles or magazines that don't give him the respect in a manner in which he wants will be used to "kindle a fire beneath" his team.
These fans and writers will be tragic heroes when it's all said and done.
"So being at those wedding receptions is about all the motivation I needed to get back to work and prove to all those people why they shouldn't be a Michigan fan."
"I told my brother, Kyle, the other day to go on the Internet and find every article he can find, every preseason magazine he can find and compile a list of all the quotes, articles, anything that disrespects us or doesn't give us our due," he said. "I want copies made of those and I want to put them in front to the team during training camp. He's already got a pile and believe me, come two or three weeks into training camp, I'll put that up at night and be sure it kindles a fire beneath us."
"I saw a preseason magazine cover which said in the bottom corner, 'Title time for Spartans?' Cousins said. "I wanted to tell them we won the title last year, title time was last year. We're looking to repeat, so we do still feel overlooked and that Big Ten championship was somewhat forgotten by a lot of people, and that's fine."