I think you're missing a huge point here. Many students aren't buying the tickets because of absurd pricing, a brutal schedule, and the fact that it's been so damn easy to buy tickets off of other students lately. Like $5 before the game (if that) easy. I love watching Michigan football as well, but I'd rather pay a more reasonable price to go watch us battle, especially against an Akron-type opponent.
FWIW. Michigan doesn't seem inclined to get re-involved.