I sort of hate to give Deadspin any extra page-hits after they embarassed themselves by backing Michael Rosenberg's journalistic integrity in September of 2009 before, like, the subsequent months saw his journalistic integrity being regularly and routinely shredded. I am just guessing that Tommy Craggs doesn't own an autographed copy of Three and Out.
But in a posting today, Deadspin follows up its earlier reporting on a phenomenon that might interest some of you. (You, the guys who follow Twitter and Facebook so that I don't have to. Thank you.) It is pretty damn funny, when it isn't being pretty damn creepy. And in fairness to the businesses that contract for these kinds of web-watching services, they wouldn't be needed if collegiate athletes didn't do such preposterously stupid stuff with the aid of their Twitter accounts. (Naturally I am excepting Shane Morris, whose Twitter account is more valuable to the Michigan Athletic Departmant than David Brandon's Marquis Jet card.)
The MGoThread from Part One of the story a couple of months ago found here: http://mgoblog.com/mgoboard/some-universities-pay-companies-monitor-athletes-social-media