The family with no UM ties from Okemos are likely already Michigan fans, the idea is that their fandom is not being monetized if they have no incentive to ever attend a game.
Daily Op-Ed: Michigan Football a Two-Star Restaurant
I am glad to have grown up in an era when I saw over 100 games and never paid more than $35 to get in. I am also glad that I no longer live near Ann Arbor so that I wouldn't be tempted to overpay for David's "Brand."
I have a feeling that all the "I'm dropping my tickets" next year talk is a bunch of hot air. It's like when everyone said people would park their cars and no longer drive if gas went over $2 / gallon. Didn't happen at all.
its a hard decision given that its typcally big fans who have season tickets. I opted out this year because I've had it with the AD.
If Michigan wins, none of this is relevant.
But they didn't...so it is