The fact of the matter is that MSU should have won that game by multiple scores, but their offense had three 3 and outs in a row which led to Wisky's comeback. Then, when it should have gone into OT, Bret Bielema decides he wants to be gluttonous (big surprise there) and call a timeout on 3rd % 9 with under a minute to go. It wasn't an epic comeback rivalry game as the UM/ND game was. Not to mention, as I'm sure others have mentioned, the average college football fan couldn't care less about Sparty.
I thought that myself when I read that article that talked about a Data Scientist(tm)