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Comparison Of Athletic Departments' Operating Budgets (U-M in the Black)

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May 15th, 2012 at 9:13 AM
#1
Everyone Murders
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Joined: 12/14/2010
MGoPoints: 546
Comparison Of Athletic Departments' Operating Budgets (U-M in the Black)

USA Today has a breakdown on Athletic Department budgets, showing who's running a surplus and who's not.  Michigan fares well, as do OSU and PSU.  MSU comes in at sixth, with NW is not ranked (due to being private, no doubt).  Iowa comes in higher than I would have guessed, but they are about the only game in town for Iowans.

Article is here: http://www.usatoday.com/sports/college/story/2012-05-14/ncaa-college-athletics-finances-database/54955804/1#mainstory .

Tables (taken from a Freep article - boo Freep, but credit where credit's due - http://www.freep.com/article/20120515/SPORTS06/205150442/Fiscal-study-Michigan-athletics-are-self-reliant?odyssey=tab|topnews|text|Sports ) below.  The Freep article defines "subsidy" as:

Subsidies are split into four streams of allocated revenue: 1) Student fees charged for athletics, 2) direct institutional support (cash allocated to athletic department from the university), 3) direct state or government support, 4) indirect facilities and administrative support (facilities provided by university and not charged to athletic department).

Minnesota, Wisconsin, Illinois, MSU and Indiana "subsidize" quite a bit, although I'm not quite sure what all that implies (please share any insights or theories in the comments).

TOP FIVE

 

 

School Revenue Expenses Subsidies Subsidies %
1. Texas $150,295,926 $133,686,815 $0 0%
2. Ohio State $131,815,821 $122,286,869 $0 0%
3. Alabama $124,498,616 $105,068,152 $5,235,300 4.2%
4. Florida $123,514,257 $107,157,831 $4,367,071 3.5%
5. Michigan $122,739,052 $111,844,553 $272,684 0.2%

 

BIG TEN

 

 

School Revenue Expenses Subsidies Subsidies %
1. Ohio State $131,815,821 $122,286,869 $0 0%
2. Michigan $122,739,052 $111,844,553 $272,684 0.2%
3. Penn State $116,118,025 $101,336,483 $0 0%
4. Wisconsin $96,288,191 $95,623,345 $7,237,901 7.5%
5. Iowa $93,353,561 $88,057,486 $564,680 0.6%
6. Michigan State $84,510,199 $84,004,229 $3,650,280 4.3%
7. Nebraska $83,679,756 $81,916,484 $0 0%
8. Minnesota $78,924,683 $78,924,683 $7,778,861 9.9%
9. Illinois $77,863,883 $73,476,818 $3,983,640 5.1%
10. Indiana $71,017,355 $69,314,511 $2,686,769 3.8%
11. Purdue $66,202,493 $59,429,383 $0 0%
Northwestern N/A N/A N/A N/A

 

  • "Of course I care about that stuff.  To the point of irrationality.  It will always be Michigan first, cancer second."  Jim Mandich (RIP)
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May 15th, 2012 at 9:29 AM | With an athletic department (Score:2)
Maize_in_spartyland
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Joined: 04/06/2011
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With an athletic department budget as large as Texas' is, I understand the frustration of Longhorn fans with weak teams Mack Brown and Rick Barnes have fielded.

Looking at the surpluses, assuming they are accurate, many of these schools are going to struggle to provide stipends for their student-athletes, if they are required to pay all of them, regardless of sport.

For more on college football, college basketball, baseball, hockey, and more, visit Before Visiting the Sportsbook.

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May 15th, 2012 at 9:36 AM | To preclude the question... (Score:3 Normal)
MGoShoe
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Joined: 04/23/2009
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...the reason why Northwestern is NA is because the study looked at public university athletic departments.

LSA '89 - MBB Natl Champions, Big 10/Rose Bowl Champions | @MGoShoe

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May 15th, 2012 at 9:51 AM | Also to preclude the question... (Score:4 Normal)
JeepinBen
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Joined: 01/22/2010
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... The Michigan subsidy is Brandon's Salary, as the AD is officially a university employee

"Over? Did you say, over? Nothing is over until we decide it is!"

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May 15th, 2012 at 10:19 AM | I don't believe that is correct (Score:3 Normal)
Leaders And Best
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I could be wrong, but I believe the Michigan subsidy is for some facilities costs (grounds maintenance)  that the AD does not get charged for by the university.  The subsidy is for about $200,000, and I think Brandon's salary is much higher than that.  Brandon's salary must come out of the AD's budget.

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May 15th, 2012 at 10:21 AM | Brandon's total compensation is indeed more then $272k... (Score:1 Normal)
Section 1
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...but I do think it was a correct statement that that is what the 272k number is, and that the rest of Brandon's compensation is from a special endowment, privately funded, which began back when Bill Martin was AD and they were trying to figure out a way to compensate him for what he was worth without breaking any University budgets or standard payscales.  It was the Donald R. Shepherd Directorship for Martin.  Not sure what it is now.

Of course, Bill Martin himself has himself donated to the Athletic Department sums of money that I presume is somewhere in the mid-seven figures.

 

 

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May 15th, 2012 at 10:31 AM | Chart that breaks down where the subsidies come from (Score:3 Normal)
Leaders And Best
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Michigan's subsidy is from indiirect university support (facilities and grounds maintenance), not university funds.  It doesn't look like any university funds are used to subsidize the AD (i.e. Brandon's salary).

http://go.bloomberg.com/multimedia/rutgers-athletics/

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May 15th, 2012 at 1:53 PM | addendum: (Score:1)
Section 1
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I saw at least one reference taking the Donald R. Shepherd AD "Directorship" endowment going all the way back to Tom Goss, fwiw... 

 

 

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May 15th, 2012 at 10:10 AM | That's interesting (Score:2)
Edward Khil
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Joined: 03/06/2010
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Why do you suppose that Gordon Gee (and LSU's AD, Texas' AD, Purdue's AD, etc.) are not university employees? 

They don't realize that there's this, like, lattice of coincidence that lays on top of everything.
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May 15th, 2012 at 12:05 PM | Gee is OSU's president, not (Score:1)
Urban Warfare
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Gee is OSU's president, not the AD. 

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May 15th, 2012 at 9:41 AM | 2 observations (Score:2)
jabberwock
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Joined: 07/04/2008
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1.  Ohio State's Revenue is almost exactly double Purdue's.
Yet somehow I actually expected it to be more.

2.  East Dakota haz mad accounting skilz.

Love & Hate are horns on the same goat.

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May 15th, 2012 at 10:01 AM | I have to admit, I thought (Score:2)
the Glove
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I have to admit, I thought Nebraska would have been on the top side of the Big 10.

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May 15th, 2012 at 10:13 PM | Remember that they don't have (Score:1 Normal)
justingoblue
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Remember that they don't have a fully vested interest in the Big Ten Network and the ABC/ESPN deal. They should be bringing in significantly more cash in the next five years or so.

Go Blue!

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May 15th, 2012 at 10:04 AM | Minnesota's subsidies make (Score:2 Informative)
HopeInHoke
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Joined: 04/24/2012
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Minnesota's subsidies make their revenue equal expenses.

My guess is they have a clause that the university or other fees must be used to pay expenses if revenues fall short.  All the other school being subsidized do not seem to fit any pattern:

UM, Iowa, Illinois (barely) would still run a surplus without subsidies

Wisc, MSU, and IND seem to require their subsidies to have a higher surplus

So:

4 schools no subsidies- all of which have surplus (OSU, PSU, NEB, PURD)

3 schools surplus without their subsidies (UM, IOWA, ILL)

1 school even due to subsidies (MINN)

3 schools requiring subsidies for surplus (WISC, MSU, IND)

and NW who knows?

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May 15th, 2012 at 10:25 AM | Chart that breaks down where the subsidies come from (Score:2 Normal)
Leaders And Best
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Joined: 09/09/2009
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Minnesota's subsidies come from university funds and indirect university support.  Only Illinois & Iowa charged student fees in the B1G last year.

This chart is awesome:

http://go.bloomberg.com/multimedia/rutgers-athletics/

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May 15th, 2012 at 10:35 AM | That is an awesome (Score:2 Normal)
HopeInHoke
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Joined: 04/24/2012
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That is an awesome chart!

Looking at the student fees is intersting- the ACC and Big East get tons of money from student fees, SEC a decent amount by most, the Big 12 and PAC 12 mixed bag, and the Big Ten barely any.  Illinois (2.9 million or $93.48 per student) and Iowa (.6 million, $29.58 per student) are the only two.

Glad the Big Ten is not asking too much of students who laready pay so damn muh for school.

UVA has students pay $938 per student.... that's absurd!

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May 15th, 2012 at 12:50 PM | The most surprising thing to me (Score:2 Normal)
Leaders And Best
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Joined: 09/09/2009
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Florida gets close to $2 million in government funds to pay for athletics.  If I was a taxpayer in Florida, I would be outraged, especially if I went to FSU--who gets nothing.  At least in Oregon, both Oregon and OSU get funding.  But the government shouldn't be paying a dime for university athletics anyway.

I can also see why FSU may want out of the ACC.  A lot of those athletic departments are not very healthy compared to the B1G, SEC, and Big 12.

Rutgers athletic department is a disaster.

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May 15th, 2012 at 2:51 PM | Huh? (Score:1)
HopeInHoke
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Joined: 04/24/2012
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I'm not sure why governments pay schools for athletics either...

Agree that it is particularly unfair if the other state school(s) is/are not getting money.

What do most schools use government money for in athletics- stadium building/renovation?

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May 16th, 2012 at 12:17 AM | That may have something to do (Score:2 Normal)
Urban Warfare
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Joined: 09/28/2010
MGoPoints: 1146

That may have something to do with bonds if Florida is doing any capital impovements.  At least in Ohio, if you're doing renovations or constructions above a certain amount, you have to get approval from a legislative committee who is in charge of selling bonds and then appropriating money. 

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May 15th, 2012 at 10:54 AM | It's amazing. (Score:3 Normal)
Indy Wolverine
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MGoPoints: 777

It's amazing to me that UM still pulls in so much money even with the existence of MSU.  Think about if MSU didn't exist and Michigan was the only AQ BCS school in the state... it'd be even more outrageous.  OSU, Wisco, Minny, Iowa and Penn St (Iowa St and Pitt don't really count do they?) have the advantage of being the largest and arguably most well known higher education institute in the state.  

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May 15th, 2012 at 11:02 AM | Keep in mind that UM's master plan calls for $250M . . (Score:2)
cutter
Joined: 07/07/2008
MGoPoints: 196

Keep in mind that the Michgan Athletic Departmen's master plan calls for an additional $250M in spending to upgrade facilities.  While private donors make up a sizeable amount of that money, the revenue that the athletic department gets from tickets, television, the football and basketball postseason, etc. will provide the resources to implement that plan.

It would be interesting to see what David Brandon is planning on spending that money on.  The Yost Ice Arena and Schembechler Hall renovations that were recently approved comes out to $25M total ($16M plus $9M).  Brandon mentioned that the athletic support center is going to be expanded, a new lacrosse stadium is going to be built (with help from private donors) and that the swimming facilities need updating.  I don't know if he's including the $52M approved last year for the Crisler Center Phase II update in that $250M total, but it seems to me that even if he does, that leaves a lot of money in the budget that's not accounted for against a certain project.

Incoming recruits have talked about Michigan expanding the south side of the stadium with additional seating.  Perhaps some of that money is slated for that project.  It'd be nice to know exactly what is in the Michigan Athletic Department's Master Plan. 

 

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May 15th, 2012 at 12:42 PM | How does Ohio (Score:0)
chris1mich@yahoo.com
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Pull in more gate receipts than we do? I'm looking at revenue sources and Ohio with 50mm in ticket sales and we are at 41mm.



How much more is the avg ticket at the Shoe?



I'm also confused how, even though we don't allow signage in the Big House, we still generate virtually the same amount of licensing/sponsorship revenue as Ohio.



I love these studies, though. Great read.

"You know what feeling you get when you win. You know what feeling you get when you lose. You learn that early on. You either get used to the feeling of losing, or you do something to win." -Charles Woodson
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May 15th, 2012 at 10:10 PM | I'm sure there is much more to (Score:1)
Picktown GoBlue
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Joined: 01/21/2011
MGoPoints: 842

licensing/sponsorship than the big, visible signage.  Think about every type of food or beverage sold.  Every official clothing or shoe provider.  The official basketball provider.  Every advertiser in every program for every sport that does programs.  Sponsors for special events.  Licensing to make every knick-knack you might want to buy with an "M" on it.  And those curly fries...

Quick search found season tix for osu last year were listed at $490 or $560 (7 games) vs. $480 for Michigan (8 games).  That's just football.  They likely brought in more revenue for Men's basketball than Michigan, and I'm guessing the rest of the sports were nearly a wash.

I wonder if parking revenue factors into the numbers, as I would venture to guess osu has acres more available parking to bring in extra revenue to the school?  Not a big factor, though...

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May 15th, 2012 at 1:07 PM | Mindless Analysis (Score:2)
LSAClassOf2000
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Joined: 01/07/2011
MGoPoints: 8703

Because I had a down moment, I took the data from the Big Ten and managed to get enough to get five-year averages in each category for every school but NW (private) and Penn State (only reported two years - their numbers aren't in here, but where they might fall would be interesting speculation) and then I came up with the median values for each category and managed to get this for the revenue portion:

Ticket sales - median of five-year averages: $21,981,187

Above: Michigan, Nebraska, Ohio, Wisconsin, Michigan State

Below: Iowa, Indiana, Illinois, Purdue, Minnesota

Student fees - not enough; most schools didn't charge them

School funds: median of five-year averages: $870,634

Above: Indiana, Illinois, Wisconsin, MSU, Minnesota

Below: Michigan, Iowa, Purdue, Nebraska, Ohio

Contributions - median of five-year averages: $16,347,649

Above: Michigan, Iowa, Ohio, Wisconsin, Michigan State

Below: Indiana, Illinois, Purdue, Nebraska, Minnesota

Licensing - median of five-year averages: $30,191,118

Above: Michigan, Iowa, Nebraska, Ohio, Wisconsin

Below: Indiana, Illinois, Purdue, MSU, Minnesota

Other Revenue - median of five-year averages: $6,564,240

Above: Michigan, Iowa, Ohio, MSU, Minnesota

Below: Indiana, Illinois, Purdue, Nebraska, Wisconsin

Overall, the highest five performers for revenue before expenses (because this order changes on the other side of the balance sheet) over this time were, in order - Ohio, Michigan, Wisconsin, Iowa and Michigan State. It is interesting to note as well that these same schools are also above the median in most every expense category too over the same period, but after expenses, the top performer are, in order - Michigan, Iowa, Indiana, Illinois and Purdue.

"Funny isn't it, how naughty dentists always make that one fatal mistake."

Follow the random tweets of a Michigan alum - http://twitter.com/#!/LorneEC3

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May 15th, 2012 at 3:59 PM | I thought that we were first (Score:1)
ThadMattasagoblin
ThadMattasagoblin's picture
Joined: 08/24/2011
MGoPoints: 2678

I thought that we were first in the Big Ten ahead of Ohio State.

903 wins most in college football

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May 16th, 2012 at 4:34 AM | Apparently not. (Score:0)
buckeyejonross
buckeyejonross's picture
Joined: 07/27/2010
MGoPoints: 2094

Apparently not.

"So put 2 on, put 10 on, WHAT DO YOU CARE IT'S NOT LIKE YOU'RE PAYIN' FOR 'EM!!!!?"
-Doug Heffernan, in regards to Arthur and his stamp needs

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May 15th, 2012 at 8:54 PM | I (Score:2)
yoyo
yoyo's picture
Joined: 02/11/2011
MGoPoints: 401

I kind've find it hard to believe that a school as massive and popular as Michigan's makes only 11 million in profit, doesn't seem like enough.

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