How so? He's right. He'd rather have people build a reputation with solid work and information rather than random people creating blogs, making blind guesses, and gaining reputation, money, and credit from something that was a guess. He wants educationed opinions and admits to falling for an internet opinion, this time it happened to be a knowledge and credible source though, which isn't the usual (though I don't believe Brian has an "inside" sources in the AD, especially about a coaching search).
Really though, how does complaining about modern reporting and journalism, make him an attention whore?