Write your own algorithm for picking your bracket (or hard coding a Michigan victory). You can pull in all manner of stats and rankings, plus add your own special sauce.
Has default examples like picking by seed or at random, or increasingly based on seed in later rounds.
Nothing as silly as picking by SAT scores, but a chance to test your hunches on what is really going to matter.
Based in JS. I figured there was a decent enough programming crowd here to pass it along. Plus, there are actually basic JS lessons there too, if you are both into winning at sports *and* learning marketable skills.
Forgot to mention the prizes, the key one being $2000 hard cash for the valiant victor.