I'm sure that most of us read Smart Football, but in case anyone missed it, Chris Brown (=Smart Football) has a great article on the Baylor offense and its architect, Art Briles:
There's some really interesting stuff here. For me, this was the big eye-opener:
Superficially, Baylor is yet another shotgun spread that pushes the tempo and rarely huddles. But when you watch the Bears, it's evident that this is an offense unlike the others. While more and more college and NFL teams are adopting the same up-tempo spread philosophy Briles used at Stephenville, Baylor has stayed one step ahead by taking these ideas — from formations to play-calling aggressiveness to pace — to their extremes.
The first thing to notice when watching Baylor is the splits of the wide receivers. While most teams put their wide receivers on the numbers, the Bears line theirs up well outside, sometimes directly on the sideline. By doing this, they force defenses to account for the entire width of the field.
The fascinating advantage of Baylor's splits is the effect they have on pass coverage. Defenses now use lots of complex, hybrid pass coverages, but most still reduce to a basic distinction: Is it man-to-man or zone? By taking such wide splits, Baylor puts every pass defender on an island, transforming most zone defenses into a type of de facto one-on-one man coverage.
And this play (play-action inverted veer, with the inside receiver running a slant-and-go) is just plain nasty: