In other words, as a profit-making mechanism, this is essentially a scam. It relies on an opaque pricing mechanism (bundled cable television) forcing people to pay for a product they don’t want. Right now, it’s a highly lucrative scam. But bundled cable television pricing is not going to last forever, and possibly not very long at all. There is already a revolution in video content under way that is going to render the cable television bundle model obsolete. When that revolution has finished, the Big Ten will realize it pulled apart its entire identity to grab a profit stream that has disappeared.
And here is the key - cable subscription fees won't last forever, and when they are gone we're still going to be stuck with Maryland and Rutgers.