Greatness is measured by Final Four appearances, not doing well in you conference. Duke has won 9 of their last 12 (now 10 of 13?), but before breaking through last year all you'd hear about is how they underachieve in the Tournament. Simply put, as jmblue said, there's s movie about the Fab Five on tonight; there's no movie about the Big Ten Champ those years, or Kentucky's freshman class last year. It all about March. You can fix a so-so season with a great Tourney run, but a bad Tournament run can wreck a great regular season (compare MSU and Kansas last year).
shocked gambling establishment etc