After someone suggested naming the Press Box after Mr. Ufer, I have taken the time to find his audio clips on YouTube. Being only in my mid-30s, I hadn't heard or appreciated what he did, or what he meant. I've spent a good part of my day with goosebumps as I've educated myself. What a jewel in the crown of Meechigan Football! Why wouldn't we name the Press Box after him?
"The face of the operation is Briatore (referred to exclusively in the film by his colleagues and angry, chanting detractors as "Flavio"), an anthropomorphic radish who spends most of his time at QPR plotting to fire all of the managers."