Listening to the podcast from the WTKA show this morning and on the segment 07 podcast they were talking about how "the folks in Ann Arbor and Happy Valley aren't going to like it very much".
The title of the book is Fourth and Long: The battle for the soul of college football.
Gaggity gag. My guess is that it is more whining from Bacon about money side of college athletics.
News flash: college athletics is a business. Like what he does with Michigan history and the stuff he has wrote ESPECIALLY Bo's Lasting Lessons. Seems any book of his that has "and long" in the title I need to avoid.