It's all about money, OMG...seriously, what isn't? I don't like the addition a ton but I think the schools with less than stellar football programs come wtih a ton of upside. Rutgers has some tradition and maryland is to under armour as oregon is to nike. Northwestern jumped from adidas, I wouldnt be surprised to see Purdue, Indiana and Wisconsin make the jump in the near future. Maryland needs a new football coach because Edsall is a joke, but once that happens I think they'll be okay.
How would people feel with Michigan going with Under Armour instead of getting back with Nike? You gotta think Tom Brady will make that phone call to Brandon.