Axe Body Spray Trolls MSU basketball

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March 20th, 2013 at 5:08 PM
#1
Mercury Hayes
Joined: 08/18/2010
MGoPoints: 551
Axe Body Spray Trolls MSU basketball

Axe Body spray has a tremendous new promotion where they plan to send someone to space. As part of this campaign they are showing a commercial of their Axe Spaceman getting more attention than Bryce Drew after he hits the game winner to get Valparaiso a huge upset over (what team was it?) in the NCAA tournament in the late 90s.

Valpo is back in the tourney against MSU and Axe is supporting the Crusaders hard on Twitter with promoted Tweets and some funny responses to MSU basketball.

Twitter.com/axe has the commercial and latest tweets but the best are the responses to the official MSU basketball tweets. Axe keeps responding and trolling them in great fashion.

 

You've just been 'Nard Dogged

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March 20th, 2013 at 5:12 PM | Cool story brah (Score:1 Normal)
solo dolo
solo dolo's picture
Joined: 02/03/2010
MGoPoints: 845

Cool story brah

"I think Hoke has changed the tide on the rivalry. Hell people in Ohio are starting to believe him. Never in a million years I would have thought that. Selling Michigan jerseys is a good start."

March 20th, 2013 at 5:17 PM | I'm sorry (Score:5 Normal)
Mercury Hayes
Joined: 08/18/2010
MGoPoints: 551

That you don't know how to use Twitter or don't understand the significance of a brand spending $250,000 on a promoted Tweet to taunt Michigan State basketball.

You've just been 'Nard Dogged

March 20th, 2013 at 5:36 PM | Well, with all due respect, (Score:5 Normal)
MGoBender
MGoBender's picture
Joined: 03/26/2010
MGoPoints: 5132

Well, with all due respect, it would have been nice if you embedded some tweets.  Maybe you don't know how, though. 

Anyway, here's some, and thanks for bringing my attention to it!

 

 

And here's the big time taunt:

CoE Class of 2007

March 21st, 2013 at 7:53 AM | Oh the horror (Score:-1 Trolling)
March 20th, 2013 at 5:34 PM | Did you actually watch the (Score:2 Normal)
ken725
ken725's picture
Joined: 10/26/2008
MGoPoints: 4540

Did you actually watch the commercial?  The commercial doesn't even taunt MSU.  If anything Ole Miss is getting taunted.

Greetings from Bolivia.

"It's special how the real true people hang together. And if you don't support the program you're not a true Michigan guy. It's that simple."  - Gary Moeller

March 21st, 2013 at 8:47 AM | It's not the commercial he's (Score:5 Normal)
IndyBlue
IndyBlue's picture
Joined: 09/13/2008
MGoPoints: 287

It's not the commercial he's talking about, it's Axe's tweets towards MSU.

March 20th, 2013 at 5:35 PM | $250k (Score:3 Normal)
2014
2014's picture
Joined: 12/11/2009
MGoPoints: 1941

you can spend a lot less than $250k, that's a myth. especially if you're Unilever. but it's still killer and a little surprising.

March 21st, 2013 at 11:27 AM | Not This Week (Score:3 Insightful)
Mercury Hayes
Joined: 08/18/2010
MGoPoints: 551

The $250k myth isn't a myth. It is the standard rate for one day of a promoted Tweet. It could be less during off peak hours, but not this week. Probably higher this week.

 

And apologies for not know how to embed.

You've just been 'Nard Dogged

March 20th, 2013 at 5:14 PM | I wonder why (Score:5 Normal)
KaMGoBlue
Joined: 01/03/2011
MGoPoints: 438

they would want to alienate half their clientele.

March 20th, 2013 at 5:18 PM | Wonderful comment (Score:5 Normal)
hail2thevict0r
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Joined: 12/01/2008
MGoPoints: 9797

Wonderful comment

OH-HOW-I-HATE OHIO STATE

March 20th, 2013 at 6:08 PM | (No subject) (Score:5 Normal)
MichNukeEng
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Joined: 11/11/2009
MGoPoints: 910

Michigan's offensive style requires more players that have greater interactions with the Higgs field.

March 20th, 2013 at 6:42 PM | Just grand, this. (Score:3 Normal)
cclittle
cclittle's picture
Joined: 10/04/2009
MGoPoints: 323

Just grand, this.

For the record, I'm not a eugenicist.
March 20th, 2013 at 5:21 PM | Can you copy and paste (Score:5 Normal)
Michael Scarn
Michael Scarn's picture
Joined: 01/21/2011
MGoPoints: 1187

Can you copy and paste quotes?  I just feel like going to twitter.com/axe may automatically make my computer smell like a dickhead.

March 20th, 2013 at 5:38 PM | Twitter is an amazing tool (Score:3 Normal)
MGoBender
MGoBender's picture
Joined: 03/26/2010
MGoPoints: 5132

Twitter is an amazing tool and resource if you know how to use it correctly and are not a 14-year old girl.

CoE Class of 2007

March 20th, 2013 at 5:39 PM | I have a Twitter and use it (Score:5 Normal)
Michael Scarn
Michael Scarn's picture
Joined: 01/21/2011
MGoPoints: 1187

I have a Twitter and use it to aggregate a lot of news, including Michigan Football stuff.  I just think Axe body spray is generally worn by dickheads.

March 20th, 2013 at 5:58 PM | Reading fail on my part.  I (Score:2 Normal)
MGoBender
MGoBender's picture
Joined: 03/26/2010
MGoPoints: 5132

Reading fail on my part.  I saw "twitter.com/axe" and read "twitter"

CoE Class of 2007

March 20th, 2013 at 6:01 PM | He is lying.  We all know Ron (Score:3 Normal)
ken725
ken725's picture
Joined: 10/26/2008
MGoPoints: 4540

He is lying.  We all know Ron Swanson would never use twitter.

Greetings from Bolivia.

"It's special how the real true people hang together. And if you don't support the program you're not a true Michigan guy. It's that simple."  - Gary Moeller

March 20th, 2013 at 5:29 PM | Figured it was an (Score:5 Normal)
DemetriusBrown
DemetriusBrown's picture
Joined: 01/01/2013
MGoPoints: 655

Axe instructional video for Derrick Nix to lift and spray under his tits

March 20th, 2013 at 5:48 PM | unilever recruits michigan (Score:2)
snoopblue
snoopblue's picture
Joined: 11/11/2009
MGoPoints: 1878

unilever recruits michigan hard..probably a connection there

March 20th, 2013 at 6:21 PM | They don't recruit MSU? That (Score:4 Normal)
cheesheadwolverine
cheesheadwolverine's picture
Joined: 10/25/2008
MGoPoints: 2137

They don't recruit MSU? That soap don't manage it's own packaging

"I just hope Tressel doesn't fire me"

-Gordon Gee

March 20th, 2013 at 6:49 PM | (No subject) (Score:1 Normal)
Wolverine Devotee
Wolverine Devotee's picture
Joined: 06/29/2009
MGoPoints: -9994437

When the ADept sells special jerseys and gear, you'll see my picture next to the targeted customer crowd. A sheep.....but a Blue one.....

March 20th, 2013 at 7:58 PM | We'll always have Virginia, (Score:1)
OmarDontScare
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Joined: 08/13/2010
MGoPoints: 1484

We'll always have Virginia, Mercury

I got the shotgun. You got the briefcase. It's all in the game though, right?

March 21st, 2013 at 9:20 AM | I'd like to thank my brother (Score:1)
StateStreetApostle
StateStreetApostle's picture
Joined: 01/18/2012
MGoPoints: 250

I'd like to thank my brother Wolverines for defacing Sparty last night in our honor:

 

John Navarre, John Navarre, he is John Navarre

(to the tune of Jingle, Bells)

March 21st, 2013 at 10:48 AM | better question, not yet asked... (Score:1)
superstringer
superstringer's picture
Joined: 02/04/2009
MGoPoints: 970

It occurred to me, um, just how is Axe going to send someone into space?

Fortunately, the Internetz (invented by Al Gore) contain the answer.  There is some small-time space company called XCOR, building the "Lynx" Mark I and Mark II spacecraft.  It looks like a stubby little Cessna airplane with a duck-bill nose and swept-back wings, and four small rocket nozzels in its rear end.  It will take off from a runway, go almost verticle (75 degree climb) up to 130K ft., when the rockets will shut down.  It coasts up to 200K ft., floats a bit, and comes back down to land on a runway (unpowered descent).  Four minutes of microgravity, entire trip 30-35 minutes.  It will carry (1) pilot and (1) passenger, and that's it.  The ticket for this 30 minute ride? $95K.

No, it doesn't exist yet.  It's a year behind schedule, at least.  No prototype has flown. 

Soooo.... color me unimpressed, until this thing actually exists.

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