Attendees of the Big House: Has your game day experience become too commodified?

Submitted by Erik_in_Dayton on

John U. Bacon recently quoted his new book on Twitter by posting the following statement by a friend of his:

“Michigan athletics used to feel like something we shared. Now it’s something they hoard... Anything of value they put a price tag on. Anything that appeals to anyone is kept locked away, and only brought out if you pay for it... And what’s been permanently banished is any sense of generosity.”

Bacon added the following: The suits will find your fun, buy it up, and charge you for it.

 

If you are a season ticket holder or frequent attendee of home games, does this fit your experience?  If so, how? 
 
I have watched the vast majority of Michigan games from the comfort and safety of my bathysphere*, so I have no opinion on the matter and don't mean to engender any particular response. 
 
A final thought:  It would be better to say (if this is even accurate) "My game day experience has changed for worse since Brandon became AD in ways X, Y, and Z" than to say "Dave Brandon sucks!"   That being said, it's a free world, baby.
 
 
 
 
 
*Bathysphere:
 

 

M Fanfare

November 25th, 2013 at 2:59 PM ^

As much as I complain about this kind of stuff, I have to admit that the lack of success on the field is what makes it so glaring. Double-digit win seasons and conference championships would make me less bitchy about prices and more inclined to tell the AD to shut up and take my money.

That being said, I do think that football tickets are overpriced (I have no basis for comparison for the other sports). PSDs mean that I will never be able to afford season tickets even if the tickets themselves were more reasonably priced, which they aren't. And pricing the crap games on the schedule at $70 is just highway robbery. Games against MAC teams and low-end B1G teams should be at most $40 or $50, with "premium" games against powerhouses and rivals up in that $70-75 range.

I could do without the constant ads on the scoreboards, but as long as they stay Michigan-related and don't increase in frequency (a man can dream...) then I'll temper my disapproval.

tl;dr the team needs to get better and ticket prices need to come down.

imafreak1

November 25th, 2013 at 2:59 PM ^

JUB is an example of the worst PR nightmare any organization can suffer--a disillusioned ex-zealot.

Not only can the present never approach the imagined heights achieved pre-conversion but the future is the worst anything could ever be.

To wit; in his latest book Michigan is compared negatively to two programs rocked by scandal--one vacated their recent history due to cheating and lying (OSU) and another whose rotten core trascended college football and horrified society at large (PSU.) All because Michigan, along with everyone else, is chasing profits.

Thanks JUB. Love you too.

CoachParker6

November 25th, 2013 at 3:01 PM ^

It's nothing different from America's model. Continue to raise prices on both needs and wants, but make sure the rate of pay stays the same.

I'm a high school football coach and a heavy equipment operator. I used to be able to attend games, which included a 7 hour drive, a hotel for Friday / Saturday, several stops at M apparel tents as well as the M den, meals, and in game fun, all that used to get done with ease and so much so I could make two trips a year.

Now I'm lucky if I can afford one trip (if that) I would be fine with it if the product on the field is actually worth it but it's not.

Attending football games shouldn't be just for the rich and well off. It is getting ridiculous. The middle and lower class make up a majority of this country and are also the majority that gives you ratings and buy apparel.

Appeal to the masses bc soon you'll alienate us enough that we won't come, or watch, or buy anymore bullshit.

Section 1

November 26th, 2013 at 11:45 AM ^

We are told -- rightly, no doubt -- that football revenues are needed, to fund ever-increasing costs; of facilities, of coaches, of travel and insurance, of tuition paid for grants in aid.  Not just football, but all of the non-revenue sports.

Why?  Why does college football need to pay for so much?  Should college football be paying the freight for gymnastics?  For "crew"?  Why do we have 50 cheerleaders/yell leaders/yell assistants?

Where is the cost-containment in college football?  More to the point, where is the cost-containment in all of collegiate athletics?

This is much like the recent congressional kerfuffle over student loan rates.  Who really freaking cared about 1.5 points on loan rates, when it is the principal amount -- the skyrocketing tuition costs themselves -- that are getting insane?  Who can afford 50k a year at some colleges even if the interest rate is zero!

JeepinBen

November 25th, 2013 at 3:08 PM ^

It's changed some, but I'm fine with most of it. I think the piped-in RAWK is a little too much, but it's not going to ruin the game for me. I just think the balance with the band is off. Otherwise it's mostly the same. Stadium food is always expensive and not that good, no matter where you go. At least we don't have the damn wildcat noise like Northwestern does.

In general, I think Brandon does push the envelope and, usually, when he goes to far he pulls back (mascot, band to dallas, giant noodle). I think the whole attitude is more "We're going to be the best damn version of the same College Football as everyone else" rather than "We're going to be unique and that's awesome enough in and of itself". For example - Uniforms. I personally think it's cool that Oosterban's 48 looks an awful lot like today's #48 and don't need someone to try to sell me 3 alternates a year. I also worry about advertising creeping into the game. Inside the bowl at Football Saturdays is now the only ad-free space left. Spring game, Big Chill, every other Michigan event now has inherent advertising. Even score updates on the twitter feed are "Brought to you by Lowes".

As they maximize revenue from every little thing... where else will they turn for more money? I hate to think what 2015 Season Tickets will cost. And really, where does that money go? and is it necessary?

My gameday experience hasn't been ruined yet, but I am nervous about the future. Are we that far from "That's a Michigan Touchdown brought to you by Ann Arbor Torch and Pitchfork!" coming over the loudspeaker?  

Schembo

November 25th, 2013 at 3:16 PM ^

I took my mom to the basketball game against UMass-Lowell and afterwards we took a peak inside the stadium in one of the concourses.  She hadn't been in the stadium in 20+ years.  We got treated very poorly by the staff there for doing so.  It's still pisses me off.

skurnie

November 25th, 2013 at 3:27 PM ^

The two cons for me are:

1. Rawk Muzak: also, stop with the Seven Nation Army
2. Ticket prices for Non-Conference games. $75 is too much for EMU or Ball State.

As for Pro's:
1. Amenities: Bathrooms, etc are much better now than when I was a kid. Also, I have a three year old and took her to her first game this year (Indiana) and the nice new facilities made things easier.
2. The video boards are nice, especially for replays

For fun memories...my 1997 Michigan/Ohio ticket stub's face value was $32. We paid $50 each for them in August of '97.

1M1Ucla

November 25th, 2013 at 3:48 PM ^

Despite the great game and great outcome, paying north of $500 to get the family in, $20 to park, $150 for food and souvenirs, and the many interminable timeouts for TV just wasted my desire to go again.  Nothing that has been added would get me to come back, not even the Rawk Mewzak, seeing the game in replay on a big screen TV outside with 112 thousand others, and being told to Make Noise!!!!!! 

I love Michigan and M Football, as 3rd gen Blue and whose first game was OSU 1969.  I don't love going anymore.  My boy graduated, so there isn't that driver anymore.  I have the money, but the game is more than lift tickets at Jackson Hole where I don't have to wait for Buffalo Wild Wings, Buick, Victoria's Secret, Cadillac, Jaguar and other ads to be completed before I take a run down The Hobacks.

 

I dumped the Dope

November 25th, 2013 at 4:54 PM ^

Few to no ads run inside the stadium, the noodle was about as close as it got. I simply choose to eat and drink before the game and not inside. I park for free on public streets and walk 15 mins to the stadium. Am I cheap, yep! I save it up for one early fall game where I sponsor a tailgate on the umgc. There are 3 groups of people that I think they are trying to reach with the music, the 20-30 yo, the 40-50 yo and the 60+ crowd. The stadium traditions have changed a bit over the years. I only knew 1 Beyoncé song. What I miss is the handstand races across the field by the male cheerleaders during wm tell overture. I refuse to do the ridem horsie mime dance. However I break the anti bullying b1g rules because I do tell the other team that they suck as temptation is played. It does seem like the AD is on a mega facilities expansion kick.....those who stay will be amazed, etc. the costs of those never go down, so get used to it is what I say. I for one would like to see some kind of restraint but I'm not at the helm either. The headline of the um is definitely diverging even more between academics and athletics. Both are good, but it's harder and harder to blur the lines between the two. John U raises some good points, but the poor guy is almost out of complaining material. And then the tickets are going to be even more unaffordable... Rod broke Brandon's business model, I am convinced. He was the coach who Brandon could not afford to keep. And it could happen again...but I doubt it. I'm late on all of those student section things but the fun of throwing marshmallows and pizza box tops was priceless and still seems harmless other than some poor groundskeepers who had to keep the corner of the end zone clean. If you want attendance here's my answer. Pick two rows, in 2 student sections, at the start of each game. If you are seated, you get a $100 meijer gift card to be passed out on the spot. I guesstimate that's $4000. That's so cheap IMO given the ad's rail cars of cash. And for a poor starving student....it's like a months worth of food! The way to a student's heart is thru the stomach. Mark it down...

Tagg

November 25th, 2013 at 4:48 PM ^

I went to the Nebraska game and just wasn't feeling it like I used to. I had student tickets from 2005-2007 and went to about 12 games from 2008-2012 so I've seen good and bad play on the field so I am discounting that.

After 30 years of tailgating in the same spot in the Victors/Champions East we will be bumped from the lot altogether for next year after our group loses it's last pass after losing the first two season ago. (We pooled $ so a couple people could donate enough to get the passes.) It won't be the same not seeing the Spartan, Ohio State, and other opposing marching bands come through and be able to hear the Michigan marching band play "The Victors" from the exterior tunnel entrance. That has always been like church bell ringing signaling a call to service and I will miss that. I will however take the memories and realize that I grew up a bit spoiled by that but it is still a disappointing change that has happend in the last couple years.

Playing AC/DC Thunderstruck before the team ran out was annoying; especially seeing as how MSU has been using that song prior to the Spartans running onto the field for years. The only thing missing was a wolverine mascot with laser eyes. While the touching of the banner still gives me chills the lead up was just lame because it reminded of a State game. During the game the use of Seven Nation Army needs to be curbed by 50% and the "Gopher Dance" song needs to stop. I have mixed feelings on the band being mic'd. While it's great to hear the band sometimes it get really distorted and the delay when sitting in the south endzone is a little annoying. 

Price isn't a factor to me but value is. It is why I passed on getting season tickets for this year and will pass next year if offered. The amount of money is fine if the quality of opponents is equal to the asking price on the ticket. In no way is Akron, Central, App. St. or any other tomato can they bring in worth the face value of $75 (public). I have used StubHub a lot and usually get them for below face. As I said my only game this year was Nebraska and I picked up two tickets for just $38 per seat and just didn't enjoy it like I used to. From everything I listed above to the drunken presidents speech and the 4 open seats next to me all game it just felt like shell of what I expect a Michigan game to be.

Section 1

November 26th, 2013 at 11:56 AM ^

After 30 years of tailgating in the same spot in the Victors/Champions East we will be bumped from the lot altogether for next year after our group loses it's last pass after losing the first two season ago.

You are one of many who feel this way, after similar experiences.

This thread began on the topic of "game day experience."  Now Dave Brandon cannot promise anyone that he will make sure that Michigan wins more football games.  But he can deliver an improved "game day experience."  That all surrounds tailgating before and after games, and improving parking.  Michigan needs better parking and tailgating areas around the Stadium.  More than anything, if "game day experience" is to count for something.

The Michigan Athletic Department is insulting long-time supporters like you, with what they have done to the Blue Lot.

hazardc

November 25th, 2013 at 5:47 PM ^

I complain a lot about the talks of "tradition" that started getting really bad during the RR era.

 

Without going into suporting almost the entirety of what has been said here in regards to tradition, which I do support, and think serves a great deal of the electricity of the crowd environment that is "Michigan Football," it always pissed me off that we were screaming about these things while the MAIN tradition of Michigan footballl was taking a back seat to many of these people -- WINNING F'N FOOTBALL GAMES.  (insert references to manball etc here)

 

 

 

cutter

November 25th, 2013 at 5:58 PM ^

I was a freshman at Michigan in 1978 and the first UM game I attended was the season opener against Illinois.

I seem to recall having lunch at the dorm, walking across campus to the stadium, giving my ticket to the usher, taking my seat on a bench in the freshman section, and watching the pregame practice.  The players then left the field and shortly thereafter, the band marched on it, played "The Victors", etc.   The team reemerged onto the field and touched the M banner as they ran to the sideslines.

The game commenced.  The announcer called first downs, etc.  Small groups of band members can into the stands to play.  Marshmellows, toilet paper and passing girls up the rows were the things we did during the plays.  There were no video scoreboards, no internet and no rawk music to keep us entertained during the down times.  We also didn't know much about the other varsity teams and what they did, who they played, etc.  If you looked in the sky, there were plays carrying signs orbiting overhead.

Nowadays, I drive out to Ann Arbor once a year to attend a game.  I park in one of the downtown structures and get a bite to eat (usually the Broken Egg for breakfast).  I walk to the stadium in much the same way I did as a student, seeing pretty much the same sights (although now there are women athletes with varsity jackets).  I buy a ticket online in order to get a good seat between the 40 yard lines.  The cost is markedly more than 1978, but not out of line seeing that I usually catch a game with one of the less exciting opponents (this year, it was Minnesota).

I now have my ticket scanned by an usher, but the walk to my bench seat is pretty much the same.  The stadium has changed though.  The chain link fence and the greenskeeper's house is gone.  There are more bathrooms, larger scoreboards, more point of sale opportunities and, of course, concourses.  But because I've already eaten (and bought a shirt at the M Den, if I needed one), the only thing I might buy is a Coke and maybe some popcorn.

The marshmellows and toiler paper are gone and co-eds aren't getting passed up the stadium.  The band still plays the old favorites, but now we have rawk music as well.  Students don't seem to be as interested in attending the games in person, but back in 1978, only a small handful were on television, so going to teh stadium was the only way to see it.  Of course, we also didn't have smart phones or the internet or text messaging, etc., so more often than not, you were left talking to the person next to you or watching the UM cheerleaders grabbing the opponent's mascot and having him "do the splits" on the goal post.  The planes circling the stadium are gone, but they've been replaced by sky writing and guys with rocket packs jetting in and out of the stadium.  

The team uniforms look pretty much like they did in 1978, except the "maize" is brighter and the pants aren't two-toned.  The helmet stripes are pretty much the same, but there have been some changes (including no helmet stickers).  Michigan still runs under the banner, but after a win, they now head to the student's section.  We also now know when the next women's volleyball game is being played.

To be honest, I haven't seen much changing to the core of the Michigan football experience I knew as a student over three decades ago.   Obviously, the tickets are more expensive (I think I remember the tickets costing $8 per game for students back in 1978).  The stakes have changed too.  Winning the Big Ten and going to the Rose Bowl was pretty much it in terms of program goals, but as of next season, we'll be seeing a four-team playoff (talk about long overdue).    But much of what I knew is pretty much the same.

I think John U. Bacon goes off on nostalgia trips from time to time, and his latest book is one of them.  Yeah, there was a time when Michigan sucked so badly that you could walk into the stadium without anyone caring.  I also suppose that in the good old days (and I remember them), a group of kids would run around the neighborhood and imitate the marching band (but now, they can watch them on Youtube along with several hundred cable channels).  

The one thing I'd definitely like to continue not seeing is advertising inside the stadium.  I realize UM could make money doing it, but if there's one big thing that keeps the football experience "collegiate", it's the absence of ads.  I've been in other venues, college and pro in all different sports, where you're bombarded by people selling stuff.  If Brandon wants to really lose favor with the fans, he goes out and does something dumb like that.

 

 

Mgoscottie

November 25th, 2013 at 8:36 PM ^

bass drum intro to the team coming out of the tunnel with the let's go blue chant going.  

During the game every commercial on tv is accompanied with commercials at the game or something.  It'd be nice just to have some quiet every once in a while.  Most of the commercials are the same every week too, I could do without a weekly announcement of the new sports team construction projects.  

I do like the intro videos a lot, I like the passing of the ball from famous players to our players...

BeatOSU52

November 25th, 2013 at 8:36 PM ^

This isn't in anyway Michigan/Dave Brandon's fault and I also have no statistics to back this up, but it seems there are more frequent and longer TV timeouts.  Just within the past few years more so than ever, it seems many people in the stadium are staring at the man in the red hat for quite a while waiting to get the game going.  Often time it seems the players are more than ready but they have to wait for the man in the red hat to give the go-ahead.

UnkleBuck

November 25th, 2013 at 9:29 PM ^

Commodified?  Not really sure.  I understand the business part of college football much better now, and the fact the UM is on a rampant facility upgrading spree. Prices are only heading north and there is no stopping it.  I've had my season seats for many years. What really got me this year, more so than any other, was the fact that I became really hypnotized by all the preseason hype (Lewan returning, Fitz healthy, JMFR & Countess healthy, DG spending all summer with a QB guru, etc) and then proceeded to be taken to the woodshed. It may be a while before this old guy is super stoked about the team again, but I plan to keep my season seats.

laughingplace86

November 25th, 2013 at 9:56 PM ^

I find now,  and this is for all major sports, all teams, both college and pro,  the cost to attend is higher than the joy of being at the game.

I cannot justify spending the money.  The cost of going to just ONE game,  including gas, food etc is more than what it would cost me to take the family on a trip someplace for a long weekend or longer.

MonkeyMan

November 25th, 2013 at 10:23 PM ^

The commercialization process is so constant and gradual that I think many don't notice all the small changes happening each year. My guess is that if the average fan could step back into a game 20 years ago they would be shocked by the differences. But in the end, what is left of original American culture anywhere today?

mbrown339

November 26th, 2013 at 8:02 PM ^

As a current senior, staying for a fifth year, I have a problem with a few of the changes I've noticed over the last few years.  Primarily the pricing changes the way I look at it, especially with a less than excellent performance on the field.  Additionally, the Athletic Department has decided it's ok to take us, the ticket buying fans, for granted. A belief their product is necessary for us to live.  They're pushing it to find our collective breaking point and in doing so, have surpassed it for many. From a student's perspective, they make major decisions that often snub some people and refuse to take any stance other than that of "well if you don't like it, you don't need to go." thankfully, they finally figured out a way to handle the FB GA so whatever (surprise! it was leave us the hell alone), but the way they handled the oversale of basketball was garbage. The skywriting was unanimously viewed as a poor representation of Michigan and definitely help my or others' feeling towards the AD.  The direction the AD has decided to take and pushing the current students into a battle with them is extremely short-sighted, as it makes a lot of us not want to donate anything to the department in the future.

But back to the football games..

The piped-in, obnoxiously loud recorded music is getting really excessive, made worse by the song choice also getting worse.  Seven Nation Army is stupid. Sure it was a great boost at the end of the ND game 2 years ago, but it should have stopped there, rather than getting ridiculous like it has now.  EVERYONE AND THEIR FREAKING STEP-CHILD USES THAT SONG! This includes the hairless nuts from Columbus. Stop it. Now. Also, whoever was in charge of the music selection should have lost their music privileges when they played 'Blurred Lines' 3 times in a row. Ignoring the subject matter, it's a bad song and you're going to repeatedly cut off our band for that?

I understand that TV timeouts are an unfortunate part of the machine that is CFB being on TV all the time now, but the loud, intrusive videos that always play on the screens are terrible.  They completely high-jack the atmosphere in the stadium and distract from the game.  Don't do something in the middle of a game that requires everyone to be quiet and divert their attention entirely from the field.  This ignorance is flat out offensive to me after all the passive-aggressive bitching the Ath. Dept. has given the students over the past year.  Those pieces do more bad than several thousand students not showing up at the game at all.

That was just a couple of them

Reader71

November 29th, 2013 at 10:16 PM ^

I don't even like the new press box/suites. The stadium is unrecognizable from outside and it feels different inside. The other stuff is tiny and I have no opinion of.